Renapur, a British care products brand, has recently unveiled a refreshed brand identity, inspired by its rich heritage. After more than thirty years of travelling the United Kingdom and Ireland, demonstrating products and building relationships with customers face to face, the company has reached an important milestone.
Since its launch in 1994, Renapur has expanded from a single leather care product to a trusted range of leather, suede, fabric, and wood care products used by customers in the UK and around the world. Despite the rise of online shopping and social media, Renapur has maintained the importance of meeting customers in person, which has played a significant role in shaping the business.
The team at Renapur reflected on the company’s history and looked back at old photographs, brochures, advertisements, and exhibition materials. One element that stood out was the distinctive Renapur green, which had been a prominent feature in the company’s branding, show stands, and marketing materials for many years.
This inspired the team to bring back the familiar green color to the forefront and create a cleaner and more consistent brand identity that reflects the company’s heritage while also representing its present. Robin Aspinall, Managing Director of Renapur, stated, “For more than thirty years, shows and events have been at the heart of Renapur. We’ve travelled the length and breadth of the country, speaking directly with customers, demonstrating products, and learning from the people who use them. As we approached this milestone, it felt like the perfect opportunity to refresh the brand.”
While the appearance of the range has evolved, the products themselves remain unchanged. Customers can continue to expect the same trusted formulations that have helped care for leather, suede, fabric, and wood for generations. Renapur remains committed to travelling the UK and Ireland, meeting customers face to face, and demonstrating its products, as it has been doing since its inception in 1994.
The new look celebrates Renapur’s heritage while also positioning the brand for the future. Customers can find Renapur products at shows and events across the country, and they can also be purchased online. The company’s refreshed branding does not alter the fact that Renapur products are distributed by a third-party company and can be found on their website.
