On Sunday 30 August, 2026, Dr Joanna North, a Chartered Researching Psychologist and Senior Accredited Psychotherapist, officially launched Foodsane, a psychology-based wellness community based in Devon, UK. The community offers a compassionate alternative to diet culture and weight loss medication, focusing on a middle ground that promotes overall wellness and healthy habits rather than restrictive diets or willpower.
Dr North, who is also a Fellow of the British Psychological Society, has been practicing for over forty years and has developed the RAFT framework (Right Amount, Right Food, Right Time) and the concept of Time Related Eating (TRE), both grounded in nervous-system regulation, interoception (body awareness), and self-compassion.
Foodsane offers three main components to its approach: a paid-subscription community at foodsane.co.uk, where members can follow Dr North’s daily TRE diary and receive a weekly newsletter with three key learning points; an active Instagram and TikTok presence (foodsaneJoanna) that translates psychological research into accessible daily guidance; and Dr North’s book, Foodsane (2024), which delves into the framework in detail.
According to Dr North, the wellness industry often treats eating as a willpower issue, but she believes it is more complex and rooted in a psychological safety problem. Foodsane aims to provide evidence-based solutions and draw on Dr North’s extensive clinical experience to help those who are tired of being told to try harder.
What sets Foodsane apart from other wellness content is its clinical grounding and use of research in areas such as stress physiology, interoceptive awareness, and metabolic health.
Dr Joanna North is a highly esteemed professional with a wealth of experience in the field, holding various titles such as Chartered Researching Psychologist, Fellow of the British Psychological Society, and Senior Accredited Psychotherapist. She is not only the founder of Foodsane but also the author of Foodsane (2024).
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