Sicilian Village Tourism on the Rise, with Increase of Over 7 Percent Last Year Alone
Palermo – The ancient villages of Sicily, known as ‘borghi’, offer visitors a unique immersive experience that engages all five senses. From the picturesque villages perched on the Madonie Mountains to those nestled by the sea, visitors can look, taste, touch, smell, and listen to the sights and sounds of these charming communities. It is this all-encompassing experience that has led to a surge in tourism, with an increase of over 7 percent in the past year alone.
One village, in particular, has captured the hearts of visitors and has seen a significant boost in tourism, even outside of the traditional summer months. This village, with its flowery alleys, welcoming families, and ‘scattered hotel’ accommodations, offers a truly authentic experience. This type of village tourism has been on the rise in Sicily, with an increasing focus on small towns rich in history, art, and authenticity. This trend is evident in the recent Rai Il Borgo dei Borghi contest, which crowned the baroque historic hamlet of Militello Val di Catania as this year’s winner.
With a population of 7,000 and 21 churches, Militello Val di Catania is a small but vibrant village that has also been recognized by UNESCO since 2002. This victory has not gone unnoticed, with an influx of visitors, particularly during spring weekends. The Sicilian Region has used this success to promote sustainable and culturally aware tourism, not just in Militello but in the entire Val di Noto region. In fact, in 2024, the Val di Noto saw a 10 percent increase in overnight stays in extra-hotel facilities, such as bed and breakfasts and inns. This growth has continued, with a 15 percent increase between 2022 and 2025, thanks to the rising demand for an authentic experience.
Other previous winners of the Borgo dei Borghi crown have also seen a significant increase in tourism. In Montalbano Elicona, there has been a continuous growth of 5 percent since its win in 2015. Petralia Soprana, which received the award in 2018, has seen around 40,000 overnight stays, and Buccheri, although not a winner, was recognized as the “best culinary destination” in 2021, leading to a 20 percent increase in its agritourism facilities.
The villages of Sicily are not only known for their charming architecture and rich history but also for their delicious flavors. From the famous Bronte pistachio PDO to the Monti Iblei olive oil, each product tells a story and adds to the authentic experience of visiting these villages. The Borghi dei Tesori network, which connects over 70 small municipalities in Sicily, is a testament to the link between cultural sites, food and wine tours, and the local community. Each year, the network offers visitors the opportunity to explore churches, museums, monasteries, and traditional restaurants and workshops.
This unique approach to village tourism has also attracted a younger crowd. The region has seen an increase in digital nomads, who are drawn to the quality of life and affordable prices of these villages, as well as young people returning to their hometowns to revitalize their family businesses. This has led to new investments and a boost to local economies, thanks to regional incentives.
For more information, please contact:
Ms. Daniela Lo Cascio – Head of the Department of Tourism, Sport and Entertainment of the Region of Sicily
Telephone: +39 095 7470254
Email: daniela.locascio@regione.sicilia.it
Website: https://www.visitsicily.info/
