TentBox Roof Tents took center stage at the NEC, shining brightly with a fresh product launch and a stamp of approval from ITV’s Holly Willoughby

Last Updated on: 22nd November 2023, 05:56 pm

TentBox, the groundbreaking British roof tent company, made its premiere at the NEC in Birmingham during the Caravan, Camping and Motorhome Show 2023. Launching two exciting new models and capturing the imagination of an audience that loved its ingenuity and ease, TentBox stole the show, becoming a hit on national TV and scoring a welcome endorsement from Holly Willoughby.

It was the first time TentBox had showcased its entire fleet of TentBox roof tent models for the public in one event space, but the Caravan, Camping and Motorhome Show was the perfect platform for it. The show is the biggest camping event in the industry’s calendar with over 400 big-name exhibitors across five vast exhibition halls and there was little doubt TentBox was the one to watch.

All four TentBox roof tents were on display on board a Land Rover Defender, Audi A4 estate, Renault Traffic camper and Fiat Panda to showcase the convenience, flexibility and affordability of every model in the range. Indeed, a steady stream of prospective adventurers queued to climb up and into each TentBox throughout the week.

TentBox kicked off its show with the launch of the new Lite XL, one of the most lightweight and versatile 4-person roof tents to emerge onto the market. This substantial, 62kg roof tent takes just a few minutes to set up and, with a price point of just £1895 for the promise of easy, comfortable and rugged family adventures under canvas, the orders soon began to roll in. Find more info on the new models here.

ITV’s This Morning broadcast (Holly Willoughby loved it!)

The press and public were quick to pick up on the buzz surrounding the launch and it wasn’t long before the TV cameras arrived. ITV’s This Morning presenter, Josie Gibson, broadcast her live report to the nation from inside the XL to the joy of the TentBox team – and an excited Holly Willoughby who described it as ‘Amazing’ and a ‘Treehouse’. The XL had certainly made its presence felt.

View the ITV This Morning footage here.

The all-new Lite 2.0, a clever upgrade of the brand’s mega-popular 2-person roof tent, was also launched at the show and, mounted on top of the Panda micro, drew hundreds of visitors into its new, improved space. At just 50kgs, 133cm wide and a very attractive £1295 price tag, the Lite 2.0 was a hugely successful launch for the brand with record enquiries still coming.

A quote from the founder

Founder and CEO, Oliver Shurville, puts the TentBox triumph down to the fleet’s versatility and scope to add an extra room and even more fun to every camping trip:

“TentBox was founded with inclusivity in mind,” says Ollie. “In other words, TentBoxing is for everyone, which is why our products can work on any vehicle and come at a range of price points. You can turn any car into a camper with ease or add a TentBox to your existing caravan/campervan set-up to create an extra bedroom, with epic, up-high views.

“We’re all about creating high-performance products that are easy to use at a price that everyone can afford. This approach, together with a continual focus on product excellence, customer service and our rapidly growing community of TentBoxers, is helping us become a household name in the outdoor space.”

It’s fair to say this year’s Caravan, Camping and Motorhome Show was a phenomenal success for the brand with serious numbers of TentBoxes ordered and great contacts with exciting brand partners made at the show.

The new Lite XL and 2.0 are shipping in April so, if you want to turn your car into a camper and make light work of your next adventure, visit tentbox.com and discover the model that’s right for you and yours.

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