Seat Unique, the Leading Exclusive Ticket Platform, Raises £7m in Series A Funding Led by Nickleby Capital

Last Updated on: 22nd November 2023, 02:12 pm

Seat Unique, the foremost online marketplace specialising in elite tickets for live events, has recently concluded its highly successful Series A funding round, securing an impressive £7 million. Nickleby Capital, a renowned investment firm based in London, spearheaded the investment efforts.

Established in 2018 by CEO Robin Sherry, Seat Unique serves as the direct link between venues, clubs, and promoters, and fans in search of exceptional tickets to top-notch live events across the realms of sports, music, and culture. The platform offers a secure, guaranteed, and trustworthy space for transactions.

Nickleby Capital, a private investment office supported by serial entrepreneurs, led the investment round, joined by existing investors such as Richard Flint (board member at LADBible Group and former CEO of Sky Bet) and Simon Murphy (serial entrepreneur, investor, and founder of the TFO Group). This Series A funding follows Seat Unique’s achievement of surpassing £30 million in ticket sales on the platform, and the establishment of partnerships with over 40 prominent venues, clubs, and promoters in the United Kingdom.

Technological Advancements Enabling Premium Seating Experiences

Since its marketplace launch mere months before the initial national lockdown, Seat Unique has witnessed firsthand the post-Covid resurgence in demand for live experiences, particularly in the premium ticketing segment. In an era where material possessions are losing allure, live experiences have emerged as the ultimate luxury. Over 200,000 fans per month now explore the Seat Unique platform in search of their next live event, be it witnessing historic sporting moments, reveling in captivating performances by world-class artists, or immersing themselves in the enchantment of theater. Seat Unique has swiftly become the go-to destination, offering access to the finest seats available.

A Trusted Marketplace Ensuring Guaranteed Entry

Seat Unique grants premium access to live events directly from the source, ensuring that only authorised sellers (clubs, venues, promoters, and rightsholders) possess the authorisation to sell tickets on the platform. This approach guarantees access for all fans and establishes a safe, secure purchasing environment, countering the fragmented and untrusted nature of the offline market.

For rightsholders, Seat Unique represents a shift in control over premium inventory and hospitality, returning it to the rightful owners. This opens up new revenue streams through the utilisation of innovative and proprietary dynamic pricing software while delivering fresh audiences to sections of stadiums and venues typically reserved for corporate clients.

The Series A funding will enable Seat Unique to further enhance its product offering, ensuring that fans enjoy the most exceptional purchasing experience. It will expand the platform’s reach into new sectors and markets, solidify partnerships with industry-leading event organisers and venues, and connect an even larger number of passionate fans with extraordinary live events.

Robin Sherry, CEO of Seat Unique, expressed his delight at the completion of the Series A funding round with Nickleby Capital, emphasising their recognition of the problem Seat Unique seeks to solve and their belief in the company’s ability to do so. The notable investment round’s successful conclusion, even in the current climate, highlights the opportunity that lies ahead and the progress made since the platform’s initial launch, seizing the possibilities that arose from the Covid-19 pandemic.

Saav Shah, Managing Partner of Nickleby Capital and new addition to the Board of Seat Unique, expressed enthusiasm about joining the journey with Robin and the team as they forge ahead with growth. From their first meeting, they were impressed by Seat Unique’s value proposition, which carves out a new niche in a traditionally antiquated market.

To explore how Seat Unique can attract new customers to your premium ticket and hospitality offerings, please contact and join the ever-expanding community of partners benefiting from Seat Unique’s innovative technology and services.

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