Red Flags To Look Out for When You Choose An SEO Partner For Your UK Business

Last Updated on: 21st November 2023, 08:12 pm

There are so many SEO companies, so how do you know which ones are the best for your personal needs? It’s not as simple as just choosing the best, sometimes you have to be on the lookout for the negatives as well.  

So when you’re on the lookout for the London SEO service look out for the following red flags too:  

Link Quantity over Quality

When it comes to search engine ranking, the quantity of links to a website is less important than the quality of those links. One quality backlink is worth a lot more than a thousand spammy or low-quality ones. The most common reason search engine algorithm updates result in penalties is poor link quality. Something is wrong if someone offers you hundreds of high-quality links or talks about purchasing links. This could result in Google penalties with hefty work to be done to reverse them.  

Uses Link Exchanges

Link exchanges are an outdated strategy that will result in penalties for keyword ranking. The initial purpose of these schemes was to deceive search engines into giving targeted websites higher rankings. Websites that participate in these kinds of intricate link schemes will be penalised by Google thanks to an update to its ranking algorithm. 

No Website Changes

Some SEO professionals won’t recommend any changes to your website. This should be a red flag. On-site work is far more important than off-site work in SEO, particularly at the beginning of a campaign, where a website needs to be crawled by Google to be ranked. 

Tracks Changes & Don’t Tell You

An SEO company that claims to internally track all website changes should not be trusted. What would happen if your website suddenly crashes or gets blacklisted because your SEO company made changes you weren’t aware of? A high-quality SEO consultant will gladly provide you with a comprehensive report of their work on your website. If not, they may be concealing something.  

Guarantees #1 Ranking: 

A top Google ranking cannot be guaranteed by anyone. Customers should be wary of SEO firms promising quick rankings guarantees, according to Google. SEO is a process, and no one will be able to get you to the top spot in a week or less.  

Prices Are Too Good To Be True

On the off chance that a package sounds unrealistic, it probably is. When done correctly, SEO is a lengthy and laborious process. The truth of the matter is, there is no fast and simple answer for SEO. You can’t pay a cheap Website optimization organisation for their administration and anticipate positive outcomes, you’re most likely getting a company that cut corners to achieve that cost. 

 Do Not Do an SEO Audit

Any agency that doesn’t undertake a comprehensive audit of your existing website isn’t doing a vast amount of the initial work that needs to be done to begin an SEO campaign. If they don’t offer an audit, they’re essentially going in blind, and it’s not worth the gamble. You’re better off choosing a speaking company that will look into your existing SEO and what needs to be fixed before continuing.  

Outsources Work To Non-Native English People

A majority of SEO companies outsource their work to phoney experts offshore. These people are usually using AI to write your content, and some even use AI for the SEO process itself. This will immediately cause a Google penalty and will not appeal to your native audience. Your clients will be able to tell that the work hasn’t been done by a native just by looking at it, and your results will plummet too.  

Sells Pre-Packaged or Bundled SEO Solutions: 

To promote their services, some businesses provide tiered-system packaging (gold, silver, platinum, etc.). Pre-bundled Search engine optimization is definitely not a reasonable answer for developing your business nowadays. Most of the time, you won’t get the results you want if you don’t choose their most expensive package. What you should be looking for is a company that offers you packages with personalised details to get you to your goals.  

Pick PLB in the UK

If you want to engage in white-label link building and good SEO practices, you can’t look past Perfect Link Building a world-leading SEO expert. They are your one-stop shop for all your SEO and link-building needs, without the worry of red flags. 

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