Opia Launches Sustainable Trade-In Program to Boost Sales

Last Updated on: 22nd November 2023, 01:10 am

Today, Opia, a global leader in strategic and tactical sales promotions, has unveiled its sustainability-focused Trade-In Program, which enables brands to offer their customers an eco-friendly route to upgrade their devices.

The program provides an end-to-end promotional service that optimises the usage of unwanted devices. Services include refurbishing and reselling devices, reusing salvaged components or, as a last resort, their ethical disposal.

“It’s a transformative approach for brands and retailers seeking an uplift in sales and market differentiation that also supports their sustainability credentials,” said Chief Operating Officer at Opia, Laurent Kretzschmar. “With our excellent resources for validating claims, fraud prevention, orchestrating collection and returns, and handling end customer payments, we can ensure an exceptional customer experience, which contributes to strengthened brand reputation and, ultimately, growth.”

The Trade-In Program is a plug-and-play, always-on sales solution that can be seamlessly integrated for tech brands seeking to demonstrate their commitment to sustainability. With its comprehensive network of recycling partners, each specialising in certain product types, Opia can provide the most appropriate method of reusing or recycling constituent parts for almost any tech product. Moreover, brands and retailers can switch between recyclers to ensure alignment with their current objectives.

Opia works with some of the biggest consumer brands in the world, including Google, Samsung, Microsoft, Dell, HP, Staples, Sonos and LG, to help them achieve their sales objectives while protecting margins. Their campaigns are built on proven mechanics that will drive sales, product upgrades and refresh and will achieve results at lower costs than price discounts can do.

Today’s launch of the Trade-In Program is the latest step in Opia’s mission to help brands and retailers maximise their sales and margins with efficient and disruptive sales promotions campaigns.

ENDS

Today, Opia, a global leader in strategic and tactical sales promotions, has unveiled its sustainability-focused Trade-In Program, enabling brands to offer their customers an eco-friendly option for upgrading their devices.

The program provides an end-to-end promotional service that optimises the usage of unwanted devices, including refurbishing and reselling devices, reusing salvaged components or, as a last resort, their ethical disposal.

“It’s a transformative approach for brands and retailers seeking an uplift in sales and market differentiation that also supports their sustainability credentials,” said Chief Operating Officer at Opia, Laurent Kretzschmar. “With our excellent resources for validating claims, fraud prevention, orchestrating collection and returns, and handling end customer payments, we can ensure an exceptional customer experience, which contributes to strengthened brand reputation and, ultimately, growth.”

The Trade-In Program is designed to be seamlessly integrated for tech brands seeking to demonstrate their commitment to improving sustainability. With its comprehensive network of recycling partners, each specialising in certain product types, Opia can provide the most appropriate method of reusing or recycling constituent parts for almost any tech product. Moreover, brands and retailers can switch between recyclers to ensure alignment with their current objectives.

Opia works with some of the world’s biggest consumer brands, including Google, Samsung, Microsoft, Dell, HP, Staples, Sonos and LG, to help them achieve their sales objectives while protecting margins. Their campaigns are built on proven mechanics that drive sales, product upgrades and refresh, achieving results at lower costs than price discounts can do.

The launch of the Trade-In Program marks the latest step in Opia’s mission to help brands and retailers maximise their sales and margins with efficient and disruptive sales promotions campaigns.

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