New Programme to Help Companies In The MENA

Last Updated on: 22nd November 2023, 10:09 am

Covid-19 has had a disastrous effect on the business world, with its impact being felt everywhere, from the United Kingdom, to the Middle East and North Africa (MENA) region.

The UK has a programme, entitled 2Y3X, which helps companies bounce back from economic downturns and encourages them to rise above any plateaus that they may have reached. It has a five-year track record of success and many who have experienced it have praised it.

The good news for MENA, is that 2Y3X is on its way there. LINK Advisory has signed an agreement with the UK-based programme delivery company to bring this programme to the region.

2Y3X will employ a two tier programme, one of which will run for 90 days, while the other is based over a two-year period. The shorter of the programmes is based around planning and execution, while the longer programme will aim to help businesses rapidly scale their companies.

2Y3X co-founder Felix Velarde discussed his excitement at the prospect. He said, “2Y3X’s mission is to give leaders the tools to break through the business plateau and rapidly scale their companies. With the programme now available in the MENA region we can help more business owners achieve their ambitions.”

This was a sentiment shared by LINK Advisory’s CEO, Georges Chakar, who added: “2Y3X helps businesses rebound from the economic turmoil caused by the pandemic. We are delighted to be able to provide the 2Y3X programme to companies in the region, to give them the tools to drive growth and build agile, resilient teams so they can benefit from emerging opportunities.”

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