Last Updated on: 24th August 2025, 09:00 am
A Devon-based mother has transformed her family’s personal challenges into a pioneering business supporting children with sensory processing difficulties. Today sees the official launch of Känna, an innovative online clothing brand offering stylish, sensory-friendly apparel designed to boost comfort and confidence in neurodivergent children.
The idea for Känna was born from founder Katie Lodge’s journey with her daughter Evelyn, who found it almost impossible to tolerate everyday clothing. “Evelyn had one outfit she could wear comfortably, and it was on repeat every single day,” Katie explains. “Seams, labels, waistbands – everything felt unbearable to her. It wasn’t just about clothing; it was about her quality of life.”
Determined to make a difference, Katie partnered with expert designers and manufacturers to create a range that blends sensory comfort with contemporary style. The result is Känna, a thoughtfully curated collection of garments crafted to prioritise softness, simplicity, and design.
What makes Känna different?
Every detail of Känna’s clothing has been meticulously crafted to address the unique needs of children with sensory sensitivities:
- Minimal, ultra-soft seams for durability without irritation
- Tagless, screen-printed care labels to eliminate itchy contact
- Soft, breathable organic cotton blends, brushed inside for extra smoothness
- Stretchy, non-restrictive waistbands for ultimate comfort
The inaugural collection, available for children aged 5 to 14, includes short- and long-sleeve tees, A-line skirts, and dresses in a variety of styles and colours. Prices range from £28 to £35, offering a mid-range, high-quality alternative to high-street clothing.
Comfort for all kids – with sustainability built-in
While Känna was born out of a need to support neurodivergent children, its mission extends to all kids. “Let’s normalise comfort and self-care for our children,” Katie says. “Everyone feels better when they’re comfortable, and Känna is here to make that possible for every child.”
Känna is also deeply committed to ethical and sustainable practices. All garments are made from OEKO-TEX or GOTS certified fabrics, responsibly sourced from European mills, and built to last.
A family’s journey, a community’s solution
Katie’s journey to create Känna has been one of love, determination and risk. “This brand was born out of necessity, even desperation,” she shares. “But it’s been created with so much love, and we couldn’t be prouder of what we’ve achieved.”
The Lodge family’s story is one of resilience and innovation, and Känna is set to become a brand that empowers children to feel good in what they wear.
Learn more
About Känna
Känna (inspired by the Swedish/Icelandic/Japanese word for “feeling,” “explore,” and “waves”) is a UK-based start-up creating premium children’s clothing that combines sensory-aware design with ethical sustainability. Känna’s mission is to empower all children to feel good in what they wear.
