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INTERNORGA’s Centennial Edition in Hamburg Unveils Cutting-Edge Solutions for Hospitality Amidst Staff Shortages

/Key Highlights

– The 100th edition of INTERNORGA will be held in Hamburg from 12 to 16 March 2027
– The event addresses challenges such as staff shortages and rising costs for the hospitality industry
– Exhibitors will showcase innovations for businesses with small teams
– Visitors can explore a diverse array of products, technology, and concepts for the restaurant and hotel sectors
– International participation is significant, with exhibitors and visitors from around the world

INTERNORGA Celebrates 100th Edition with Focus on Hospitality Innovations

The 100th INTERNORGA is set to take place in Hamburg from 12 to 16 March 2027. As the leading international trade show for hospitality and foodservice, INTERNORGA will showcase products, technology, and concepts that cater to restaurants, hotels, cafes, bakeries, and canteens. The upcoming event will particularly address two pressing issues impacting the industry across Europe: staff shortages and rising costs.

In response to these challenges, the exhibition will highlight solutions specifically designed for businesses operating with small teams. Since its inception in 1921, INTERNORGA has continually showcased the evolution of work in kitchens and service sectors. Today, this evolution includes the introduction of automated technology, digital solutions, and innovative concepts aimed at reducing pressure on staff and streamlining operations. Notable innovations in the Kitchen & Technology area will include cooking robots that assist kitchen teams, with all digital solutions grouped in Hall A3 for easier access for visitors.

INTERNORGA promises to feature diverse innovations from around the globe, with approximately one quarter of the exhibitors in 2026 coming from countries outside Germany. Participants in Hamburg will have the opportunity to discover the latest trends, from cutting-edge kitchen technology to novel food and beverage concepts in the Future Food & Drinks area. As a comprehensive resource for the restaurant and hotel industry, the event will present a wide range of offerings, including food and beverages, furnishings, tabletop products, packaging, and digital solutions. The international character of the event is underscored by the fact that trade visitors in 2026 hailed from around 100 countries, providing exhibitors with direct access to a global customer base.

Attendees can also engage with industry leaders at the International Foodservice Forum, featuring contributions from notable figures like Sam Bompas of the London-based studio Bompas & Parr, who will demonstrate strategies for creating unique guest experiences.

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