On Monday 20th October, 2025, the highly debated topic of artificial intelligence (AI) took a new turn as two experts in the field, Dr. Bryan Reimer and Magnus Lindkvist, released their new book “How to Make AI Useful: Moving Beyond the Hype to Real Progress in Business, Society and Life.” The book delves into the practicality and benefits of AI, offering a fresh perspective on the technology that has been the subject of both praise and criticism.
Dr. Reimer and Lindkvist have been at the forefront of AI research for several years, and their book aims to shift the focus from speculative risks to real progress in utilizing AI. The authors state that their goal is to show business leaders, policymakers, and individuals that AI can be a valuable tool, rather than a replacement for human capabilities. They believe that AI’s true potential lies in its ability to enhance and amplify human capabilities, much like electricity, PCs, and smartphones have done in the past.
The book is a result of blending decades of research, trendspotting, and hands-on experience, and it charts AI’s evolution from a mere gimmick to a disruptive force, and now an indispensable tool. The authors divide this journey into three distinctive phases: the “Wow!” phase, where AI is seen as a doer, assistant, and creator; the “Whoa!” phase, where the challenges and limitations of AI are realized; and the “Grow!” phase, where AI reaches its full potential and delivers progress for all.
Praise for the book has already been pouring in, with Dr. Joseph Coughlin, Founder and Director of the MIT AgeLab and author of “The Longevity Economy,” stating that “AI’s true revolution isn’t in its algorithms, but in how we apply them.” He believes that Reimer and Lindkvist’s book is essential reading for anyone looking to transform the promise of tomorrow into the reality of today.
The authors hope to change the narrative around AI and encourage people to view it as a tool for building smarter businesses, more efficient contributors, and stronger societies. They believe that AI’s potential can only be fully realized if we embrace it and use it to its full potential.
“How to Make AI Useful” will be published on 23rd October 2025 in the UK and 25th November 2025 in the USA by LID Publishing, and will be available in both paperback and e-book formats. For all media inquiries, please contact Teya Ucherdzhieva at teya.ucherdzhieva@lidbusinessmedia.com or Mackenzie Berry at berrym@mit.edu. To learn more about Dr. Bryan Reimer, please visit his website or LinkedIn profile, and for more information on Magnus Lindkvist, please visit his website. For more information about LID Publishing, please visit www.lidpublishing.com. Images of the book cover and the authors can be found here.
