Flock Associates Reveals New Leadership Structure to Propel Growth and Innovation

Last Updated on: 18th January 2024, 08:49 am

Flock Associates, the globally acclaimed marketing consultancy specialising in data-driven agency scoping and management, today announced the formation of its new leadership team. The company has promoted from within to fill roles of Co-Chief Executive Officer and regional leadership for the EMEA and US sectors.

Aysha Haynes ascends to the role of Co-CEO, aligning her efforts with Chairperson and founder Simon Francis. In a strategic move to foster growth in the United States, Peter Grossman has been appointed as the US Regional Lead. Meanwhile, Katie Elsey steps up as the EMEA Regional Lead. These strategic promotions are crucial as Flock amplifies its international presence, adding high-profile clients like Unilever, Mars, Dyson, Doordash, and Investec to its roster of over 40 active clients. The new leadership team is committed to driving the company’s vision of achieving marketing excellence, with a concentrated focus on integrating AI, Sustainability, and DEI.

About Aysha Haynes:

Aysha Haynes, who has excelled as Chief Operating Officer at Flock for the past four years, has significantly influenced the company’s strategic direction and operational efficacy. Her contributions, particularly in the DEI field with initiatives like REFRAME: Accessible Advertising, have been paramount. Her insight and innovative vision remain crucial as Flock ventures into new and innovative service areas.

“I am excited to continue to work closely with our partners and clients on what is important to them and on their agenda for change, including authentic representation, AI and sustainability. I look forward to continuing to scale the company with our smart, talented and dedicated teams.”

About Katie Elsey:

Katie Elsey, with her extensive six-year experience as a Senior Consultant at Flock, has played a key role in driving marketing transformation for clients, focusing on critical strategic aspects such as agency relationships, ecosystems, operational methods, and DEI.

About Peter Grossman:

Peter Grossman is a seasoned, forward-thinking leader with a profound background in brand enhancement, digital strategy, and innovation. His experiences in leading creative agencies, consultancies, and startups have been invaluable. At Flock, his leadership in complex global projects, including pitch management and operational model reformation, has been exemplary.

The newly appointed leaders are supported by an experienced team of Senior Principal Consultants: Florian Voigt, Andrew Boatman, and Bonnie Chu, each bringing rich brand and/or agency experience. This team will lead Flock’s efforts in thought leadership and addressing industry-wide challenges.

“I am excited to be able to announce these promotions, especially as they’ve come from within and are a testament to our thriving culture,” stated Simon Francis.

Established over a decade ago, Flock has demonstrated consistent growth each year, living up to its promise of elevating the standards of marketing. With its newly formed leadership team at the helm, the company is well-positioned for further expansion and continued success in the marketing sector.

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