Business Podcasts: How to Get Yours Started

Last Updated on: 22nd November 2023, 12:18 am

The trick to owning a successful business in 2021 is to always stay up to date with the latest trends in technology. Podcasts are increasing in popularity and they are a great, low-cost way to grow your business and engage with your audiences. Many people across the world have access to a smartphone, so Podcasts can help a brand overcome border limitations and reach new audiences.

A successful podcast equals a growth in customers, but like anything in life it’s going to take some hard work and strategy to get the best results. In order for your podcast to do well, you need to put out content which brings value into someone’s life. There are thousands of podcasts out there.  What will make yours stand out?

As opposed to advertising, you don’t have to throw a lot of money into your podcast to make it work. All that’s required is a solid plan of action, and here’s how to get started:

  1. Figure Out Your What, Who and Why

While you may feel a burning desire to launch your podcast from the minute the idea pops into your head, it’s wise to take a step back and do a good level of planning before you get started. Your podcast doesn’t necessarily have to be related to your business, but it helps if you have a slight overlap. A great example of this is Pretty Little Thing’s Behind Closed Doors podcast, which features an array of blogger and celebrity guests who are likely to be seen wearing PLT’s clothing.

Once you’ve decided what your podcast is going to be about, you’ll probably already have an idea about who your target audience is going to be. It makes sense for your listeners to also be the same demographic of people who would use your business’ services, so keep that thought in your mind when you’re deciding on your ‘why’.

Planning your ‘why’ is a crucial step in creating your podcast. Is your aim to inform, or to entertain? What do you want this podcast to bring to people’s lives? In such a saturated market, you want to make sure that your podcast really stands out from the crowd.

  1. Consider a Guest Speaker

Just like a collaboration between two businesses, a guest speaker is a great way to help a new podcast grow. It takes time to build an audience when you first begin something new, but a guest speaker is likely to bring along some of their own ‘fans’ which may then become hooked to your podcast.

You could choose to interview your guest, or maybe have them take over the podcast to speak about one of their passions. Make sure to choose a high-quality speaker who will ensure that your podcast as interesting as possible, such as those listed on The site offers a range of different speakers on a variety of topics, so you can find one that will suit your show.

  1. Names are Important

Not only is it essential for your podcast to have a memorable name, but each episode also needs to be given an intriguing title that draws people in. Naming your episodes “episode one” and so on just isn’t going to cut it, as your audience will click away from something that has no context to it. Podcasts titled with “How to” or “Tips for…” are great as people will know exactly what they are going to get from listening to your show.

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