Last Updated on: 22nd November 2023, 10:45 am
Floki and TokenFi have announced a partnership with two of the most iconic teams in the Legends League Cricket; the Manipal Tigers and the Bhilwara Kings. The aim of the partnership is to introduce their brands to over 700 million cricket fans worldwide.
The two teams will feature Floki and TokenFi branding on their match uniforms, as well as on fixed perimeter brands and giant screens. The brands will also benefit from social media mentions and integrations across various platforms, as well as usage rights of player images, team logo, and more.
The Legends League Cricket event, taking place in India between November 18 and December 9, will offer Floki and TokenFi an opportunity to be repeatedly promoted to a global audience. The league has a strong male audience, and with an average TV rating 300% higher than any other international T20 league, it provides the perfect medium for crypto messaging.
Floki and TokenFi are said to be looking to become the most recognized cryptocurrency brands in the world, and this strategic partnership is one of many moves they have made in pursuit of this goal.
Commenting on the partnership, the Chief Executive Officer of Floki and TokenFi, said: “We are very excited about this strategic partnership that will push our brands into the mainstream in India and South Asia and further legitimize them worldwide.”