Last Updated on: 31st August 2025, 11:13 am
Diane Simpson, owner of Yellowtop Country Park, has been awarded the Best Brand Identity Award, recognising her innovation and leadership in transforming rural tourism with a strong focus on sustainability and wellbeing.
Nestled on the edge of the Yorkshire Wolds near historic York, Yellowtop Country Park has grown into one of Yorkshire’s leading holiday destinations, welcoming families, couples, and nature enthusiasts from across the UK. Since taking sole ownership in December 2019, Diane has expanded the park from a modest ten-lodge site into a thriving retreat featuring twenty luxury lodges, a tranquil carp fishing lake, the romantic Still Rabbit Lodges, and the family-oriented Yellowrush Lodge.
The award reflects Diane’s commitment to building a holiday destination shaped by eco-conscious values. Under her leadership, Yellowtop has begun work on a solar farm to make the park fully off-grid and energy self-sufficient, launched its first holistic and wellness retreat designed to help visitors reconnect with nature, and prioritised sourcing sustainable products from local Yorkshire and UK suppliers.
Looking ahead, Diane’s upcoming project, The Wild Hare, will add twenty eco-friendly outdoor retreats, further strengthening Yellowtop’s position as a leading example of where sustainability and luxury meet.
“This award isn’t just recognition of our brand; it celebrates the values we have worked hard to bring to life,” Diane said. “We are showing that tourism can be heart-led, environmentally conscious and still provide a memorable, high-quality experience for every guest.”
Yellowtop is positioning itself as an industry leader for British holiday parks by combining eco-luxury, nature-inspired design, and a deep commitment to environmental responsibility.
For more information about Yellowtop Country Park or to plan your stay, visit www.yellowtopcountrypark.co.uk.
