London – On Friday, November 7, 2025, the UK-registered charity, REUSE Foundation, officially launched “Bottles for Good”. This nationwide initiative aims to reduce plastic waste by inviting refill stores, both online and brick-and-mortar, to participate. These stores will receive free high-quality reusable bottle bundles and will support reuse solutions in rural India.
The Impact of the Campaign
It is estimated that UK households discard 1.7 billion pieces of plastic packaging every week, equating to nearly 90 billion pieces per year. Unfortunately, much of this plastic is single-use, unrecyclable, and ends up in landfills, incinerators, or is exported with the risk of environmental leakage. In rural India, 70% of plastic waste is mismanaged, and the volume is continuously increasing, causing negative impacts on health, agriculture, and livelihoods.
The “Bottles for Good” campaign offers a practical and scalable solution for refill stores to promote reuse habits locally while making a global impact.
A Win-Win for Stores and Communities
Participating refill stores will receive free bundles of high-quality refillable bottles, stainless-steel push-pumps, and caps, along with marketing materials and social media mentions from REUSE Foundation. Stores will have full control over retail pricing, with REUSE Foundation suggesting that approximately 50% of each sale is donated to fund reuse solutions in India. This means that stores will keep the remainder of the profits. Every product sold will support women-led reuse initiatives in India, providing training to women, many of whom were formerly marginalized waste-pickers, to deliver household refills and replace single-use sachets and bottles. Customers will have the opportunity to reduce plastic waste at home while also supporting international social impact.
A Call to UK Refill Stores: Join Us Today
Roger Sharp, trustee of REUSE Foundation, stated, “As refill stores, you are central to making reuse second nature. Bottles for Good gives UK refill stores a simple way to seed reuse habits and help customers start their journey with refills.” If you run a refill shop, this is your opportunity to make a difference. Sign up now to receive your free bottle/refill bundle while supplies last, access campaign assets and social media amplification, promote your store’s social purpose, and help scale reuse locally and globally. Visit reusefoundation.org/bottles-for-good to register your interest.
Participant Feedback
Some stores have already received their boxes and are very enthusiastic about them. Forest Friendly shared a video of them opening their box and displaying the bottles on shelves. Ernie’s Zero Waste Shop in Norwich also showed their bottles on social media.
About REUSE Foundation
REUSE Foundation is a UK-registered charity (No. 1207464) dedicated to developing and supporting practical solutions that reduce reliance on single-use plastic and drive change on a large scale. Although recently established, the foundation is already supporting a breakthrough reuse-model pilot in rural India and has conducted a global survey of reuse practitioners.
Media Contacts
For press enquiries, interviews, or high-resolution imagery, please contact Roger Sharp at roger@reusefoundation.org.
Follow us on social media at @reuse.foundation and use the hashtags #BottlesForGood, #RefillNotLandfill, and #Reuse.
