Last Updated on: 9th July 2025, 04:11 pm
Founded by someone who understands the struggles of tinnitus first-hand, British startup Sonovo has unveiled a revolutionary new product designed to support restful sleep for those living with the condition.
Sonovo, an emerging name in the wellness tech space, has officially launched its debut device, the Sonata 2.0 — a compact, featherlight bone conduction speaker that fits discreetly under the pillow, offering nighttime relief for tinnitus sufferers.
Tinnitus, a neurological condition characterised by a persistent internal noise — often described as ringing, buzzing, or hissing — impacts more than 7.6 million individuals across the UK, with approximately 1.5 million reporting daily life disruption. For many, symptoms intensify in quiet environments, particularly at night, leading to chronic sleep difficulties. Unlike conventional sound therapy devices, which often involve over-ear headphones or white noise machines audible to others, Sonovo’s solution is silent and targeted.
The technology behind the Sonata 2.0 relies on bone conduction, a process in which sound vibrations bypass the eardrum and travel through the cheekbones and pillow directly to the inner ear. The result is a private and soothing soundscape — without disturbing bed partners.
“I’ve had tinnitus for years, and I could never find anything that truly helped me sleep, at least not without frustrating drawbacks,” said Jack Bridge, the founder of Sonovo.
“That’s why I developed the Sonata 2.0. I wanted something small, effective, and personal, something that wouldn’t disturb my partner and didn’t involve putting anything inside my ears.”
The Sonata 2.0 weighs just 60g and slips seamlessly under any pillow, delivering relaxing sounds via Bluetooth from a user’s favourite apps, such as Calm, YouTube, Spotify, or white noise generators. There are no in-ear devices, no flashing lights, and no partner-disturbing speakers. Just clear, unobtrusive sound delivered directly to the user.
Sonovo was founded with a simple but powerful mission to provide affordable, barrier-free relief for those living with tinnitus.
Unlike many consumer health tech brands, Sonovo is not a medical device company. It does not claim to offer a cure – instead, it offers a realistic, accessible aid to help sufferers cope with one of the condition’s most difficult symptoms: insomnia.
“We’re not here to promise silence or sell fake hope. We just want to give people back their nights,” added Jack Bridge. “For those of us who’ve struggled with tinnitus, that’s life-changing.”
The company is proudly UK-based, offers next working day delivery, and is listed on the Tinnitus UK Charity website as part of its official Corporate Partner Brands directory.
Since its soft launch earlier this year, the Sonata 2.0 has already begun gaining traction among UK consumers.
Feedback from early adopters has been overwhelmingly positive, with users praising the comfort of not wearing anything in their ears, the ability to use their own sounds and playlists and the non-intrusive design that fits into any bedroom setup.
A recent customer wrote: “I’ve tried everything – white noise, earplugs, headbands. Nothing worked until now. The Sonata sits under my pillow and lets me pick the sound I need without bothering my partner. It’s discreet and just works.”
Sonovo donates 5% of every purchase to Tinnitus UK, the leading national charity supporting research, education, and support for those with tinnitus.
Jack Bridge added: “As someone who’s lived with this condition, it matters to me that we don’t just make profit – we give back to those trying to find real, lasting solutions.”
Sonovo also regularly engages with the tinnitus community through events, social media, and educational blog content focused on managing symptoms, stress, and sleep hygiene.
Sonata 2.0 is available now on the
Sonovo website priced at £49.99 with free next-working-day UK delivery and interest-free Klarna payments.
