QPR Football Club and TokenFi Forge Partnership to Introduce Blockchain Technology in Fan Engagement
Thursday 31 July, 2025- In a groundbreaking move, Queens Park Rangers (QPR) Football Club has announced a strategic partnership with TokenFi, a leading global company in asset tokenization. The collaboration, set to go into effect for the 2025-2026 EFL Championship season, marks a first in the sports industry, incorporating blockchain technology to enhance fan interaction.
Per the agreement, TokenFi will assume the role of QPR’s Official Partner and Official Training Kit Sleeve Partner. As part of the partnership, TokenFi’s logo will feature prominently on the training gear of the first team, coaching staff, and manager. Additionally, TokenFi branding will be displayed throughout Loftus Road Stadium, including LED signage, dugout headrests, hospitality lounges, and club media backdrops.
Euan Inglis, QPR’s Commercial Director, emphasized the significance of this collaboration, stating, “By embracing tokenization, we are redefining how fans engage with the club. This partnership aligns with our goal of connecting with supporters globally in innovative ways.”
The partnership will also incorporate digital activations, such as email campaigns, matchday graphics, newsletters, and a partnership announcement video. The two organizations will work closely together to explore new tokenization initiatives throughout the duration of the agreement.
Pedro Vidal, Community Relations Officer at TokenFi, expressed his excitement for the partnership, stating, “This collaboration empowers fans to be a part of QPR’s journey through tokenization. We are thrilled to work with QPR in shaping the future of fan engagement.”
The partnership will also provide opportunities for QPR fans to interact with TokenFi’s associated brands, Floki and Valhalla. This opens up the potential for further collaborations in future seasons, including the 2026-2027 campaign.
TokenFi, renowned for its platform that allows for easy tokenization of assets, is dedicated to revolutionizing the tokenization industry by offering a user-friendly, no-coding-needed solution.
Both QPR and TokenFi are eager to see the possibilities this partnership will bring and anticipate it setting a new standard for sports sponsorships.
Distributed by https://pressat.co.uk/
