TLC Worldwide and BD-Capital Join Forces: The Ultimate Marketing and Loyalty Rewards Collaboration

London, UK – On Friday, February 9th 2024, bd-capital announced their partnership with TLC Worldwide, a global market leader in experience-based reward campaigns and loyalty programs. The private equity firm, known for its focus on high-growth businesses fueled by changing consumer behavior and disruptive technology, has joined forces with TLC to offer the next evolution of the Private Equity Operating Partner model.

TLC Worldwide has been at the forefront of experience-led marketing and loyalty programs for over 30 years, working with some of the world’s most beloved brands. With the launch of their platform COSMOS, which offers personalized, generous, and immediate rewards, the company has redefined the way consumers make decisions and remain loyal to brands. To further elevate their success, TLC has brought on a new team of experienced leaders, including former Group CEO of global loyalty business Aimia, David Johnston, who will serve as Chairman of TLC. Jan-Pieter Lips, co-founder of the Nectar loyalty program and former Executive at fintech Adyen, will also join the company’s Group Board. TLC Founder Nick True will remain on the board as a key advisor, while co-Founder Alec Johnson will continue to lead the business as Group CEO.

In a statement, Nick True expressed his pride in TLC’s growth over the past three decades and looks forward to the future with bd-capital, citing their shared cultural values as the foundation for future success. TLC Worldwide’s platform, COSMOS, offers access to over 45,000 experiences in 40 countries, ranging from travel and hotels to family outings and wellness activities. This comprehensive reward network ensures inclusive and generous rewards for all, driving strong ROI, loyalty, and supporting brand equity.

Alec Johnson, CEO of TLC, is excited about the growth opportunities ahead and the support from bd-capital. He emphasizes the company’s commitment to delivering best-in-class ROI and advancing its technology and data proposition. David Johnston echoes this sentiment, highlighting the collective ambition to deliver even more value to every TLC stakeholder, including clients, reward partners, end-consumers, and shareholders.

The partnership between TLC Worldwide and bd-capital marks an exciting step forward in shaping the future of the consumer rewards industry. TLC Worldwide, founded in 1991 and headquartered in London, operates from offices across Europe, APAC, and the Americas, making it a truly global company. With their focus on delivering exceptional ROI and data-driven insights for clients in every industry vertical, TLC is well-positioned for continued success.

For more information about TLC Worldwide, please visit their website at For any press inquiries, please contact

bd-capital, founded in 2019, has offices in London, Amsterdam, and Madrid. The private equity firm specializes in supporting mid-market businesses in Europe, leveraging the experience and expertise of their team of former CEOs. This partnership with TLC represents bd-capital’s seventh investment, showcasing their dedication to accelerating growth and unlocking potential for their portfolio companies. For more information about bd-capital, please visit their website at

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