Major Management Buyout for UK’s Largest “Family Days Out” Company

Last Updated on: 21st November 2023, 10:28 pm

Day Out With The Kids, the UK’s leading ‘things to do’ and days out platform, has announced the successful completion of a management buyout (MBO) led by its CEO, James Morgan. This MBO was made possible through the backing of a group of private investors, in a deal expertly structured by renowned national corporate financiers, Debrett’s Private Finance.

The MBO is set to support the further expansion of the business and provide enhanced offerings to its impressive annual audience of over 35 million. Launched in 2006, Day Out With The Kids has over 8,000 attractions and thousands of recommendations of things to do in your area and across the UK. In addition to its membership scheme, which provides members with discounts on popular attractions and access to exclusive offers, the business intends to focus investment on adding another revenue stream in attraction ticketing.

Commenting on the MBO, CEO James Morgan said: “It is with real excitement we can announce that Day Out With The Kids has the support of new investors to continue growing, building our audience and offering additional benefits to users of the site and our members. This deal will help unlock the huge potential we have. We have ambitions to become a major player in attraction tickets arena within the next 18 months, amongst other exciting growth plans.”

Will Mason, Director of Debrett’s Private Finance, added: “It has been an absolute pleasure to work with James and his team who have built a very impressive business with huge potential to grow. The new investors bring a wealth of experience and will no doubt be of huge value to James and his team over the coming years of expansion.”

Post deal, Debrett’s will continue working with the business, with Mason and David Totney joining the board alongside new Chairman, Darryl Eales and Non-Executive, Richard Swann. Both highly successful investors and entrepreneurs.

Media enquiries should be directed to Will Mason at Debrett’s Private Finance at

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