Technology continues to rapidly advance, bringing major changes to industries worldwide. As businesses struggle to keep up with the pace of change, many are facing challenges in how they operate, compete, and survive. Alongside these technological shifts, major geopolitical changes are also occurring as nations vie for control of critical technologies, supply chains, and data, reshaping the global business landscape.
In light of these developments, Alberto Torres has written a new book, The Z-Curve, which introduces a powerful framework to help businesses navigate these changes. The Z-Curve framework explains how technological shifts unfold, why they are difficult for organizations to recognize, and how leaders can effectively respond.
The corporate landscape has already been transformed by previous waves of technological disruption, with companies like Apple, Amazon, Google, and NVIDIA emerging as global leaders while former household names such as Xerox, Nokia, AOL, and Blockbuster have declined or disappeared. With new forces like generative and agentic AI, genetic engineering, and quantum computing on the horizon, these changes are set to intensify. The Z-Curve offers practical lessons for businesses to anticipate change, adapt strategies, and build long-term resilience.
Author Alberto Torres, a former senior executive and Partner at McKinsey & Company, explains, “Technological disruption is no longer a distant threat; it is a constant reality for every organization. Understanding how it works is the first step towards managing it successfully. The Z-Curve gives leaders a way to see disruption more clearly and act with confidence.”
Torres, who is currently a member of the International Advisory Board at Adobe and an Adjunct Professor at IE Business School, wrote this book for business leaders, managers, and anyone seeking a better understanding of the forces shaping today’s rapidly evolving economy.
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The Z-Curve: Navigating Your Business Through Technological Disruption, published by LID Publishing on June 25, 2026, will be available in hardback (ISBN: 9781917391672) for £19.99.
To learn more about LID Publishing, please visit www.lidpublishing.com.
