On Monday, July 21, 2025, a major announcement was made in the golfing world. OnCore Innovations, a US-based company known for their patented hollow-core golf balls, has acquired WAMP, a fast-growing golf app from Belgium. This acquisition is set to revolutionize the game of golf, as the two companies join forces to create a connected golf experience like never before.
The GENIUS smart ball, developed by OnCore, is equipped with a wireless-charging sensor stack that includes an accelerometer, gyroscope, magnetometer, and antenna. These features allow the ball to track every putt, drive, and spin in real-time. But it is not just the hardware that makes this ball a game-changer, it is the software developed by WAMP.
WAMP, founded by brothers Thomas Pieters, a professional golfer, and Pieter-Jan Pieters, a tech entrepreneur, is a platform that gamifies golf. With over 10,000 users in Europe, WAMP has helped players organize tournaments, compete in challenges, and track their progress together. With this acquisition, WAMP’s platform will become the user experience behind the GENIUS ball.
According to Lode Roovers, partner at New Game Plan and strategic investor in WAMP, “OnCore didn’t just acquire an app – they acquired a platform, a brand, and a European launchpad.” This sentiment is shared by OnCore’s CEO Keith Blakely, who sees WAMP’s technology as the perfect complement to their hardware. “We’re not just creating a smart ball – we’re creating a smart game. That means community, competitions, coaching insights, and data-driven fun. WAMP gives us a head start,” he said.
The first launch of GENIUS, which will focus on putting accuracy and analytics, is scheduled for Q4 2025. Future iterations will expand to full-course play, gamified scoring, and simulator-like experiences, all enabled by WAMP’s community infrastructure.
In addition to enhancing their product, this acquisition also strengthens OnCore’s presence in Europe, with Thomas Pieters joining as a global ambassador and strategic voice for the brand. “Putting is 40% of golf, yet it’s where technology has lagged the most,” said Pieters. “GENIUS will change how players train, compete, and improve – from amateurs to tour players.”
OnCore, backed by investors including Charles Schwab, Josh Allen, and Harold Varner III, is now seeking an additional $10-20 million in funding to scale production, distribution, and adoption of the GENIUS ecosystem. Investment opportunities can be found at https://geniusball.golf/regd.
OnCore Innovations, based in Buffalo, is a golf technology company known for their patented hollow-core ball design and continuous innovation. With the launch of GENIUS, they are unlocking the next chapter in golf performance and community engagement. Learn more at https://www.oncoregolf.com/.
WAMP, a golf community platform founded in Belgium, is designed to make the game more social, gamified, and data-driven. With over 10,000 users, it enables friendly tournaments, performance sharing, and skill-based challenges. Visit https://wamp.app/ to learn more.
OWOW, a 35-person digital product and venture studio based in Eindhoven, helped develop WAMP from the ground up and will continue to partner with OnCore as they bring the GENIUS ecosystem to life. Find out more at https://owow.io/.
New Game Plan, a Belgian strategic investment firm, specializes in mergers, growth-stage exits, and strategic roadmap execution. They focus on sports, tech, and consumer ventures, helping founders unlock full strategic value at the right moment. Visit https://www.newgameplan.com/ to learn more about their services.
This news story was distributed by https://pressat.co.uk/.
