/Telecom Acquisitions Ltd Strengthens Leadership as It Enters Phase of Growth
– Telecom Acquisitions Ltd appoints Sasha Barnett, Chief Sales Officer, to its board.
– The appointment follows the buyback of a 51% stake previously held by TalkTalk.
– Barnett aims to drive revenue growth, strategic partnerships, and market expansion.
Telecom Acquisitions Ltd (TAL) has announced the appointment of Chief Sales Officer Sasha Barnett to its board amidst a significant shift in the company’s direction following the buyback of a 51% stake from TalkTalk. This strategic move sets the stage for TAL to steer its own course and is indicative of the group’s intentions for expansion and innovation.
Based in Horsham, TAL is the parent company of several broadband and utilities brands, including Home Telecom, Fleur Telecom, Eclipse Broadband, Earth Broadband, EzeTalk Residential, Gigabit Networks, and Open Fibre.
In her new role, Barnett will be responsible for spearheading revenue growth, developing strategic partnerships, and expanding the company’s market presence. She will also oversee marketing, promotions, and customer loyalty initiatives across all brands.
“I’m proud to be joining the board at such an exciting time for TAL,” said Barnett. “Buying back the 51% stake from TalkTalk puts the business firmly back in our hands, and with that comes the freedom to set our own direction and move at pace. We have ambitious plans for the year ahead, and several new partnerships in development that will open up fresh opportunities for our brands and our customers.”
Barnett’s focus will include launching new products, fostering valuable partnerships, and ensuring that customers receive robust support throughout their journey with TAL. With a hands-on approach, she collaborates with passionate teams dedicated to enhancing customer experiences.
“I spent over two years on the phones before moving through every department, learning how each one worked from the ground up,” she said. “Recently I jumped back on the phones myself, and within a handful of calls I’d picked up fresh insights into how we can make things even better for our customers. Understanding the detail first-hand makes for better decisions at board level.”
Barnett’s commercially driven strategies have been instrumental in developing new products and services, as well as strengthening TAL’s existing partnerships. “We support over 30,000 home movers every month,” she noted. “I’m passionate about creating partnerships that bring our customers services to make moving simpler and finding fresh ways to grow our business.”
Her dedication to customer experience is evident in her efforts to create a seamless journey from initial contact to onboarding and beyond, particularly for new customers acquired through residential broadband deals.
ABOUT TAL
TAL provides services from traditional network suppliers alongside Layer 2 and Layer 3 connections with a majority of UK alternative networks. The group has expanded to serve over 80,000 customers, with projected turnover of approximately £36 million in 2027. The company is committed to further growth through both organic development and targeted acquisitions.
