New Partnership Brings Press Releases to Prominent Regional Media Outlets
Wednesday, September 2, 2026
Pressat has announced a new collaboration with UK news agency SWNS, providing businesses with the opportunity to expand the reach of their announcements across a network of 65 notable regional media outlets.
Through this partnership, organizations utilizing Pressat’s services can now opt for a distribution circuit that will feature their press releases on established news websites throughout the United Kingdom. These releases will be presented as branded features, strategically designed to attract readers and increase engagement.
SWNS, founded in the 1970s, has established itself as a trusted and longstanding provider of breaking news, features, and multimedia content to both national and regional outlets. With decades of experience building strong relationships with UK publishers, Pressat clients now have direct access to these channels, allowing them to showcase their corporate announcements to a large, geographically diverse audience.
Alison Lancaster, CEO of Pressat, recognizes the highly competitive nature of the UK media market, stressing the importance of visibility in this region for any organization looking to grow, whether they are already based in the UK or international firms seeking to reach UK consumers. “This partnership with SWNS gives our clients a direct route into some of the most reputable regional media outlets in the country,” she stated.
Pressat, a leading press release distribution platform since 2010, specializes in targeted dissemination of content and images to third parties.
Martin Winter, managing director at SWNS, echoes the sentiment, stating, “We have been providing trusted news content to publishers for 50 years. By collaborating with Pressat, we are enabling brands and businesses to connect with readers through established and respected platforms.”
The collaboration between Pressat and SWNS is now live and available to all Pressat users seeking wider distribution of their news and announcements.
