Supporting Local Businesses: Direct2florist Encourages Shoppers to Shop Small This Christmas
As the holiday season approaches, Direct2florist is urging people across the UK to make their gifts go further by supporting independent local businesses that help keep communities thriving.
According to new research conducted by the family-owned company, four out of five shoppers are planning to buy at least some of their festive gifts locally this year. More than half of these shoppers say they do so because they understand the importance of their patronage to small businesses, and 43 percent say shopping locally makes them feel happier. Additionally, almost half of the respondents believe local businesses contribute to their community by providing local employment opportunities, and more than a third say they make their community a more vibrant place to live.
For many small businesses, this support from their community can be the difference between staying afloat or closing down. Three in five shoppers are still concerned that without regular backing from their communities, local independent businesses will struggle to survive.
Simon Stirling, Founder and Managing Director of Direct2florist, emphasizes the ripple effect of where we choose to shop. He explains, “When you place an order for delivery by a local florist, you’re not just sending flowers, you’re supporting the people who make our towns and villages what they are. Local florists employ local staff, buy from local suppliers, and know their customers by name. Choosing local at Christmas really does make a difference.”
Stirling adds, “The benefits are clear. Previous research has shown that, for every £10 spent with a local business, almost £4 stays in the area. That’s twice as much as when shopping through a chain store, helping to support jobs, services and local suppliers. Shopping locally has a lasting impact, strengthening communities and creating a sense of shared prosperity.”
Direct2florist connects customers directly with independent florists across the UK, allowing people to easily send flowers no matter where the recipient is located, while ensuring that every pound spent stays local. The company’s Shop Local This Christmas campaign will run throughout the festive period, highlighting the stories of local florists and the important role they play in their communities.
This Christmas, every bouquet ordered through Direct2florist becomes more than just a gift. It becomes a way to keep local businesses thriving.
To find your local florist, visit www.direct2florist.co.uk.
