Last Updated on: 24th June 2025, 03:28 pm
SheerLuxe Middle East has joined forces with leading regional beauty retailer, Powder Beauty, to launch a limited-edition beauty box brimming with must-have products.
This specially curated edit brings together an assortment of skin, hair and beauty essentials from top-tier names including the indulgent Augustinus Bader, a multi-tasking texture spray by Hair by Sam McKnight, Slip’s cult-favourite face mask, and an eye-defining mascara by Manasi 7 – all approved by the SheerLuxe editorial team.
Since its debut in 2023, SheerLuxe Middle East has quickly become a leading platform for modern Arab women, amassing a growing community of more than 150,000 readers and achieving a 162% increase in audience engagement over the past year. With its premium editorial content, dynamic social media presence, and expertly curated lifestyle coverage spanning fashion, beauty, wellness and culture, the platform is setting new standards for digital storytelling in Saudi Arabia and the UAE.
This partnership with Powder Beauty is a natural evolution of SheerLuxe Middle East’s aim to create more immersive, tactile experiences for its audience. The limited-edition beauty box features a handpicked selection of iconic products — from cult-status skincare to everyday essentials — all with a sustainable edge. Valued at over AED 1,300, the box is now available for just AED 795.
To celebrate the collaboration, the SheerLuxe Middle East x Powder Beauty Box is now available for purchase at PowderBeauty.com — offering customers an exclusive glimpse into this carefully curated collection.
Powder Beauty, founded by Ayat Toufeeq, Amina Grimen and Marriam Mossalli, is the region’s foremost destination for conscious, high-performance beauty. Their team of beauty aficionados source standout products from across the globe, aiming to empower individuals to shop based on their values without compromise.
“At Powder Beauty, we’re passionate about curating only the best in conscious, high-performance beauty. Partnering with SheerLuxe Middle East was a natural fit. This edit brings together products we genuinely love and use daily, offering our community an effortless way to experience the magic of sustainable beauty.” — Ayat Toufeeq, CEO and Co-founder, Powder Beauty
“We’re so excited to partner with Powder Beauty on this exclusive edit. As one of the first platforms to bring sustainable beauty to the region, they’ve built a name for conscious curation. This box brings together some of the most iconic names in beauty, from Augustinus Bader and Slip to Sam McKnight, all in one place. It’s a thoughtful line-up we’d genuinely recommend to our readers, and it’s a rare chance to shop real beauty heroes at a serious saving.”
– Tamara Jabi, SheerLuxe Middle East Editor-In-Chief
