/Key Findings on Poole’s Luxury Property Market
– BH13 7, covering Sandbanks, Canford Cliffs, and parts of Branksome Park, dominated luxury sales from 2016 to 2025.
– It represented 5.2% of total sales in Poole but accounted for 46.5% of sales at £1 million or more.
– The median sale price in BH13 7 was significantly higher at £825,000 compared to Poole’s average of £300,000.
Postcode sector BH13 7, which includes the affluent areas of Sandbanks, Canford Cliffs, and a portion of Branksome Park, has emerged as a standout in the luxury property market in Poole. Between 2016 and 2025, the area recorded 177 standard sales valued at £2 million or more, according to data analyzed from HM Land Registry. In contrast, the remaining parts of Poole collectively registered only 105 sales at this price point over the same span.
This impressive statistic indicates that approximately 63% of Poole’s total 282 sales at £2 million or more occurred within this single postcode sector. Moreover, BH13 7 comprised just 5.2% of Poole’s total sales, totaling 1,361 out of 26,287 transactions. The disparity continues when analyzing sales at £1 million or more; BH13 7 accounted for 575 sales, representing 42.2% of the area’s total, while Poole’s overall figures for this segment stood at 1,237 sales, or 4.7%.
The median sale price in BH13 7 was recorded at £825,000, vastly outpacing the general median of £300,000 across Poole. Other local areas showed considerably lower figures; in Lilliput and Lower Parkstone (BH14 8), the median sale was £539,000, with merely 14.8% of sales hitting the £1 million mark. In Parkstone and Hamworthy, the median sale prices were both around £280,000.
The analysis categorizes sales by postcode sector because not every entry in the Land Registry retains a place name such as Sandbanks. Notably, removing the 14 recorded £2 million-plus sales listed as Branksome Park still yields 163 transactions against 119 in the rest of Poole.
“More than six in every ten of Poole’s £2 million sales in the last ten years were in one postcode sector,” said a spokesperson for Poole Bay Removals. “Whatever the price of your move, book the survey as soon as you have a likely completion date, so the quote covers everything that is going.”
For further insights, a detailed area-by-area table and methodology can be found at the Poole Bay Removals website.
