SAER’s New Christmas Single “This Time of Year” Captures Hearts

Last Updated on: 18th December 2023, 05:50 pm

Emotive Release Now Available; Anticipated Animation by Paul Griffin to Premiere on 24th December.

The UK’s own vocalist, multi-instrumentalist, and producer, SAER, has charmed the music world with his latest Christmas single, “This Time of Year,” released on December 1st. Known for his skill in moulding human emotions into introspective ballads, SAER has created a winter story that resonates with the isolated sentiments of the holiday period. His recent interpretation of Johnny Cash’s “I Walk the Line” was critically celebrated for its “unique and haunting interpretation.” Continuing this trajectory, SAER’s new endeavour offers an equally captivating experience. Graeme Smith of ‘York Calling‘ acknowledged SAER’s ability to modify the ambiance of familiar songs, specifically citing his “melancholic piano and pleading vocals” as a poignant expression of loneliness, a theme deeply probed in “This Time of Year.”

The single is a poignant tribute to the holiday season, particularly in the context of missing a loved one. It portrays the stark reality of facing Christmas in solitude, enveloped in a soundscape that reflects the icy disconnect of being apart. The song’s story, brought to life by director Paul Griffin, narrates the journey of a solitary snowman seeking to reunite with a long-gone friend, paralleling the emotional narrative of separation and the quest for reconnection. The music video for “This Time of Year” will premiere on 24th December on various social media channels.

Renowned for his striking falsetto and stirring musical compositions, described as “spine-tinglingly dynamic” by FreshOnTheNet’s FreshFaves, SAER brings a ray of hope to the winter melancholy. His unique blend of electronic pop and folk, combined with a cinematic flair, offers an immersive soundtrack for a contemplative Christmas experience.

Rising to fame with appearances on ‘The Voice UK‘ and collaborations with high-end brands such as Bentley for Earth Day initiatives, SAER’s influence in the music realm is increasingly evident. His distinctive sound, celebrated by both national radio and prominent recording artists, makes “This Time of Year” a poignant anthem for those who resonate with the quieter, introspective side of the festive season.

“This Time of Year” is now accessible on all major music streaming services, marking a key moment in SAER’s ongoing musical odyssey, inviting fans and first-time listeners alike to engage with as the year concludes.

For additional information, promotional requests, or to schedule an interview with SAER, please contact management@saermusic.co.uk.

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