London-based art entrepreneur Olyvia Kwok has announced the launch of a new type of art business, Bruton + Co, which aims to revolutionize the traditional art market. The business, located on Bruton Street in Mayfair, will open its doors on June 12th, with a large double showroom on the first floor.
Bruton + Co sets itself apart from traditional art dealerships and galleries by offering a strategic partnership to those looking to buy and invest in art. The business will also provide management services to up-and-coming artists with strong commercial potential.
Kwok, founder and CEO of Bruton + Co, stated that the business will offer a diverse range of services for art investment, including estate planning, portfolio management, and auction structuring. The company will also provide access to unique buying opportunities through strong relationships with lawyers and receivers.
The showroom will host invitation-only exhibitions curated by world-renowned professionals, giving clients the opportunity to view and invest in art while enjoying it on the wall. In addition, the space will serve as a venue for collaborative events, connecting the art and finance industries. Kwok hopes to expand the guest list beyond the traditional art crowd, inviting financial entities such as private banks and hedge funds to invest more in art and form partnerships with those in the art world.
Kwok, who has over 20 years of experience in the art business, expressed her excitement for this new venture. She stated, “I have been in the art business for over 20 years and there isn’t a single aspect of it that I haven’t been involved with. I have always had a ‘go big or go home’ mentality, and now I feel it’s time to double down.”
She further explained that the current market presents a unique opportunity for growth and innovation, with the emergence of new buyers and investors. Kwok believes that Bruton + Co is well-equipped to cater to this new demographic and provide a tailored approach to each client’s needs.
Kwok also discussed her plans for expansion, with upcoming locations in Asia and the United States. She revealed that Bruton + Co will function as a franchise, a new approach in the art industry.
In closing, Kwok shared her commitment to London, despite recent changes in taxation policies that have caused many millionaires to leave the UK. She believes that the UK will soon shift its focus towards economic growth, and those who have left will return, creating a significant market opportunity for Bruton + Co.
Kwok concluded, “I am ready to begin this new chapter in my life, to create a bridge between what went before and what is yet to come. For me, this is not just a business, it’s part of me. That is my ethos and that is what I live by.”
