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PipeChain, a Swedish Supply Chain SaaS company, expands in Europe with acquisition of UK’s AdvanceFirst Technologies

PipeChain AB has announced its first acquisition outside of the Nordics, as its subsidiary PipeChain Networks acquires UK-based software company, AdvanceFirst Technologies Limited. This strategic move is aimed at strengthening PipeChain’s offering in the Retail industry and expanding its presence across Europe.

According to Hans Berggren, Group CEO & Co-founder of PipeChain, this acquisition will enable retailers and their suppliers to rapidly build highly connected, agile, and resilient supply chains. “We are excited about this strategic acquisition and the potential it holds for our business. It significantly strengthens our Retail offering and expands our footprint in Europe,” says Berggren.

AdvanceFirst Technologies is a well-established UK-based supply chain software company that provides Electronic Data Interchange (EDI) solutions for the Retail industry. The company offers tailored, scalable solutions that ensure compliance and seamless integration with existing ERP systems. With a cloud-based platform and advanced analytics tools, AdvanceFirst Technologies provides end-to-end visibility of business document flows.

Agneta Lund, CEO of PipeChain Networks AB, believes that this acquisition not only strengthens their position in the market, but also opens up new opportunities for innovation and growth. “We are looking forward to working closely with the talented team at AdvanceFirst Technologies to achieve our shared goals,” says Lund.

Malcolm Miller, co-founder and previous major shareholder of AdvanceFirst Technologies, is also optimistic about the acquisition, stating, “Joining PipeChain is a fantastic opportunity for AdvanceFirst Technologies. Our team is excited to integrate our solutions with PipeChain’s robust platform and explore new possibilities for our customers and personnel.”

Laura Perkins, COO of AdvanceFirst Technologies, agrees that being a part of PipeChain Networks will drive their expansion and enhance their ability to deliver exceptional value. “We are thrilled to be a part of PipeChain and believe that this partnership will bring great benefits to our customers,” says Perkins.

According to Lund, the combined offering of PipeChain Networks and AdvanceFirst Technologies provides one of the most effective, scalable, and market-proven paths to achieving high digital maturity in the Retail supply chain. “Our mission is to help Retailers and their supply chains move quickly and confidently towards a high level of digital connectivity. With this new combined offering, we offer a fast onboarding process, deep ERP integration, and proven business impact. Our customers can expect lower inventory levels, fewer production disruptions, reduced waste, lower logistics costs, and improved control,” says Lund.

For customers and prospects ready to accelerate their digital transformation, PipeChain encourages them to explore how this new combined offering can unlock immediate value. To learn more, visit https://www.pipechain.com/a-new-chapter-in-retail-supply-chain-connectivity/.

PipeChain was advised by lawyers DLA Piper, while AdvanceFirst Technologies received advice from Prism Corporate Broking and lawyers Stevens & Bolton LLP.

About PipeChain AB
PipeChain AB is a privately owned company with a group turnover of approximately EUR 15 million and ARR exceeding 70%. The company offers cloud-based Multi-Enterprise Network software for the Automotive & Retail industry, as well as Collaborative Planning & Execution software for global supply chains. To learn more about how PipeChain can help boost your business, visit www.pipechain.com.

Media Contact:
Hans Berggren, Group CEO
PipeChain AB
hans.berggren@pipechain.com
Distributed by https://pressat.co.uk/

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