BIXOLON Europe GmbH has announced the appointment of Paul Kim as the new Managing Director, effective July 1, 2025. Kim will be replacing Jay Kim, who has been serving in the role until now.
With over 22 years of experience in global sales in the technology and printing solutions industry, Paul Kim joins the European team from BIXOLON America Inc., where he previously held the position of President. During his time at BIXOLON, he has led significant business transformation initiatives in the US.
In his new role, Paul will be responsible for overseeing BIXOLON’s operations, sales, technical, and marketing activities in the European market. He will also be tasked with driving the company’s strategic direction, expanding its market presence, and strengthening relationships with key partners and customers in the region.
“I am excited to bring my global sales experience to the European market and work closely with our customers, partners, and colleagues,” says Paul Kim. “BIXOLON is a company with immense value, and my goal is to showcase this value to more customers through trusted service, strong relationships, and solutions that meet their ongoing needs. I also aim to create a workplace that supports and balances both personal and professional growth for our team.”
Jay Kim, the outgoing Managing Director, reflects on his time at BIXOLON Europe, where he has brought organizational stability and expanded the company’s sales reach, laying a solid foundation for its channel business. Despite the prolonged economic slowdown and increased competition in the market, BIXOLON’s strategic approach has enabled it to attract multinational businesses.
Jay Kim expresses confidence in Paul Kim’s leadership abilities and expects him to bring a holistic go-to-market strategy to the European market, drawing from his rich experience.
About BIXOLON
BIXOLON is a leading global manufacturer of innovative printing technologies, including point-of-sale receipt, label, Auto ID, and mobile printers. Its products are used in various industries, such as retail, hospitality, healthcare, banking, warehousing, and more. In 2023, BIXOLON was named the global mobile receipt printer market leader for the 10th consecutive year by Japanese research company Chunichisha.
For more information, please visit www.BixolonEU.com.
For media inquiries, please contact:
Jada Kim
General Manager, Global Marketing
BIXOLON Co., Ltd.
ekim@bixolon.com
Tel: +82-31-218-5500
www.Bixolon.com
Annette Carr
Senior European Marketing Manager
BIXOLON Europe GmbH
Marketing@bixolon.eu
Tel: +49-211-68-78-54-0
www.BixolonEU.com
Liz Crouch
Marketing Manager
BIXOLON America Inc.
marketing@bixolonusa.com
Tel: +1 858 764 4582
www.bixolonusa.com
