Paris-based company M & B Marketing SARL has recently unveiled five new proprietary rating frameworks through their UK-focused sports betting comparison platform, OnTheBallBets.com. The frameworks offer UK consumers a transparent and quantified methodology for evaluating UKGC-licensed bookmakers.
The five rating systems, which operate on a standardized 0-10 scale with documented criteria weightings, include the OTBB Offer Value Score for welcome offer assessment, OTBB Trust Index for operator reliability, OTBB Margin Grade for odds competitiveness, OTBB Feature Completeness for platform functionality, and OTBB Payment Flexibility for banking options.
“Our goal is to provide UK consumers with a clear understanding of how we make our recommendations,” said Mike Lovatt, founder of M & B Marketing and operator of OnTheBallBets. “With our proprietary frameworks, we eliminate any subjectivity from our bookmaker ratings. When we give bet365 a rating of 7.5 for OTBB Offer Value, users can see exactly which criteria contributed to that score and verify our methodology.”
The OTBB Offer Value Score considers bonus amount, wagering requirements, minimum odds, payment method exclusions, and offer expiry in its evaluation, with bonus amount being weighted the highest at 30%. The OTBB Trust Index takes into account Trustpilot ratings, UKGC compliance history, withdrawal reliability, and customer support quality. The full methodology is available for review at OnTheBallBets.com/review-process/.
Currently, OnTheBallBets reviews over 40 UKGC-licensed bookmakers, including well-known names such as bet365, William Hill, Kwiff, Quinnbet, and BoyleSports. The editorial team is led by Richard Smith, winner of RacingTV’s Tipstar competition in 2014, and includes specialists with more than 50 years of combined experience in the betting industry.
M & B Marketing SARL, based in Paris, France, has been operating OnTheBallBets.com since acquiring the platform in February 2022. The platform has been serving UK betting consumers for over 8 years since its establishment in 2016.
For a complete overview of the rating methodology and current bookmaker scores, visit: https://www.mandbmarketing.com/news/ontheballbets-betting-glossary-launch.
About M & B Marketing SARL:
M & B Marketing SARL is a digital marketing company based in Paris, France, founded in 2018 and specializing in consumer comparison platforms. The company operates OnTheBallBets.com, a UK sports betting comparison platform that has been serving consumers since 2016. M & B Marketing is registered in France under SIRET 83772930000025.
Media Contact:
Mike Lovatt
Founder, M & B Marketing SARL
mike@mandbmarketing.com
https://www.mandbmarketing.com
