AVATR Technology, a leading luxury electric vehicle company, hosted its highly-anticipated “Brilliant New Horizon Brand Day” on September 7, 2025, at UTOPIA München in Munich, Germany. The event marked the global debut of AVATR’s latest creation, the AVATR VISION XPECTRA, the world’s first emotionally intelligent concept car.
During the event, AVATR President Chen Zhuo emphasized the brand’s commitment to redefining the aesthetics of future mobility with their concept of “Emotive Luxury”. He stated, “AVATR is not merely an electric vehicle company. We embody high-end sophistication; we are characterized by intelligence and driven by design and technology. However, what truly distinguishes us is our emotional connection.”
AVATR’s “Emotive Luxury” concept is at the core of their design philosophy, which was showcased through the VISION XPECTRA. Nader Faghihzadeh, AVATR’s Chief Design Officer, explained that the concept car was not just designed, but rather, it was “essence given form”. He added, “Awakened by emotional intelligence, it combines the sense of the future with timeless elegance. Through design, we unite technology, people, and emotion into one continuous experience. The multidimensional embodiment of you. Your emotional intelligent companion. The mirror of your aspirations.”
The AVATR VISION XPECTRA, developed at AVATR’s Global Design Center in Munich, Germany, is a tangible manifestation of the brand’s “Emotive Luxury” concept. The center brings together nearly 200 creative talents from 25 countries, fusing Europe’s design heritage and forward-looking aesthetic concepts with AVATR’s understanding of future intelligent vehicles.
The concept car’s name, XPECTRA, conveys a sense of new luxury defined by seamless connection and multi-dimensional integration. Its design inspiration comes from “the power of natural energy”. The exterior, sculpted with clear and precise strokes, presents a bold and composed style, reflecting the contours of power. The interior deeply integrates selected materials with cutting-edge technology, creating an intelligent, personalized immersive space, ensuring that every driving and mobility experience of the user resonates with energy.
More than just a mobility vehicle, XPECTRA is also a reflection of one’s inner self. It deeply understands user needs and establishes a real and profound emotional connection through resonant interaction of light and shadow, motion, and intuition. Furthermore, the Cortex innovative technology of XPECTRA combines touch and gesture control to adapt the level of emotional intelligence, allowing users to seamlessly switch between advanced driver-assistance and fully autonomous modes. This delivers a future mobility experience that defies imagination and far exceeds expectations.
AVATR’s “Born Global” mindset has led to its rapid global expansion, with plans to enter over 50 countries and regions worldwide this year. It has already established a network of over 160 channels and won the favor of approximately 190,000 car owners globally with its four models, 11, 12, 07, and 06, as well as two limited-edition flagship co-branded models, 011 and 012.
AVATR’s achievements not only mark a significant global breakthrough for the brand but also serve as a testament to the rising influence of Chinese automotive brands. It vividly illustrates the robust evolution of China’s intelligent manufacturing and highlights its progression towards high-end markets. AVATR’s presence at the 2025 Munich Motor Show (IAA) from September 9 to 14, where the brand will present its core models at the Königsplatz exhibition area, will further solidify its position as a leading international name in the realm of new luxury intelligent electric vehicles.
For more information, please contact AVATR Public Relations Department at meng.fu@avatr.com or visit www.avatr.com.
# # #
Contact Information
Mr. Fu Meng, AVATR Public Relations Department
10th Floor, Tower A, Phase 1, Financial Street, No. 1539 Zhongxing Road, Jing’an District, Shanghai
meng.fu@avatr.com
Distributed by https://pressat.co.uk/
