Berlin, Germany – McFIT, a pioneer in the European fitness industry since 1997, is embarking on a new chapter in its corporate development. The company has announced its expansion into the international market through a franchise model. This strategic move will allow McFIT to grow its brand presence in new markets where the company does not have any company-owned locations.
McFIT has established itself as a leader in the fitness industry, with over 230 company-owned gyms across Europe in countries such as Germany, Austria, and Italy. All of these locations have been leased, built, and operated by the company. This structure will remain unchanged in existing markets. However, with the new franchise model, McFIT is aiming to replicate the success of Gold’s Gym, which has been a part of the RSG Group since 2020. Gold’s Gym currently operates 58 company-owned studios worldwide and 507 franchise gyms.
Jörg Fockenberg, VP Strategy, Expansion & Franchise at the RSG Group, says, “We have proven over the years that we are not only experts in franchise systems but can also successfully scale them worldwide.” He further explains, “With the internationalization of McFIT as a franchise concept, we are taking the next logical step and opening our strongest European brand to new markets around the world.”
To ensure that the McFIT concept is accessible for franchise partners globally, the company has developed a comprehensive package of professional franchise tools. These tools are designed to adapt flexibly to local conditions, maintain strong brand management and a consistent brand appearance, and provide partners with all the necessary tools for a smooth setup and daily operations. Additionally, the company has established clearly defined processes and structures to support franchise partners from the initial contact to beyond contract signing.
Dr. Jobst Müller-Trimbusch, Co-CEO of the RSG Group, explains, “Our goal is to create a franchise system that offers partners maximum guidance, security, and efficiency, while fully leveraging McFIT’s unique brand strength.” He adds, “We want to empower entrepreneurs worldwide to continue the success story of McFIT in their own countries.”
The McFIT franchise will only be available in countries where the brand does not have any company-owned locations. This move opens up McFIT to a wide range of new markets and target groups, with a focus on recruiting master franchisees.
For more information about the McFIT franchise, please visit www.mcfit.com/franchise-en.
About RSG Group
RSG Group, founded in 1996 by Rainer Schaller and still family-owned today, is one of the world’s leading companies in the fitness industry, with over 4.5 million members in its studios. The group has grown into an internationally operating company with over 10,000 employees and 900 locations, including franchise partners, in more than 30 countries. Its portfolio includes brands such as McFIT, the JOHN REED family, and Gold’s Gym. RSG Group’s mission is to continuously set new standards and remain an essential part of its customers’ active lifestyles. For more information, visit http://rsggroup.com/en/.
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