Laverana GmbH & Co. KG Receives Sustainable Beauty Award Europe 2025 for Pioneering Efforts in Natural Cosmetics Development
Hanover/Paris – On October 22, 2025, at the European Cosmetic Summit in Paris, Laverana GmbH & Co. KG was presented with the prestigious Sustainable Beauty Award Europe 2025 in the “Pioneer” category. The award, established by ecovia intelligence in 2013, recognizes companies in the beauty industry that demonstrate innovative approaches to promoting sustainability. Laverana was recognized for its commitment to scientific excellence in natural cosmetics development, a holistic sustainability concept, and its role as a pioneer in the industry.
Based in Lower Saxony, Germany, Laverana has been producing exclusively certified natural cosmetics for over 35 years, following its own principles in the areas of science, nature, and resources.
Nature as a Source of Quality Ingredients
At Laverana, nature serves as the inspiration and origin of all products. The company recognizes that a healthy environment is essential for high-quality raw materials and a livable future. To uphold this principle, Laverana has taken extensive measures to reduce CO₂ emissions in its operations and has selected sustainable packaging materials. The company also generates 20 percent of its required energy through its own large-scale photovoltaic system at the Bantorf site, using 100 percent green electricity.
Moreover, Laverana is taking its commitment to environmental protection a step further with the lavera forest project. This initiative involves reforestation efforts, preservation of ecologically valuable areas, and participation in Climate Action Events with young people. Additionally, Laverana supports environmental education and research projects. The company is continuously working towards reducing production waste, water consumption, and increasing the use of recyclable materials.
Investment in Innovative Research and Development
Laverana continuously explores new ways to harness the power of nature. With intensive basic research and the development of special manufacturing processes, the company creates innovative products that utilize the full potential of natural ingredients. The result is a range of skincare products that contain high-quality natural active ingredients, are suitable for all skin types, and have numerous market premieres in the natural cosmetics sector.
The research team at Laverana takes a holistic approach to product development, adhering to the principle of “less is more.” As a result, the company avoids using parabens, silicones, and artificial fragrances, opting instead for natural, skin-friendly ingredients. This commitment to natural ingredients not only benefits the skin but also the environment, as biodegradability is a key factor in the selection of raw materials.
100 Percent Natural Cosmetics
At Laverana, trust in the intelligence and power of nature is unwavering. All products are 100 percent in line with the guidelines for certified natural cosmetics and are predominantly made from plant-based raw materials, preferably from certified organic and sustainable sources. This commitment to natural ingredients is also reflected in the company’s NATRUE certification, an international standard for genuine natural cosmetics that Laverana co-founded to maintain the highest standards and ensure consumer confidence worldwide.
Accessible Natural Care for Everyone
Laverana believes that high-quality natural cosmetics should be accessible to everyone. This is why the company develops products for all skin types, age groups, and genders at affordable prices. The lavera brand stands for exclusive care that is inclusive and can be found wherever natural beauty exists in real life.
The company’s name, Laverana, is derived from the Latin word “verum,” meaning truth, and “na” for natural cosmetics. This reflects the company’s commitment to natural care, which is evident in its name and lived conviction that beauty should be effective, natural, and affordable for everyone.
Sabine Kästner, Corporate and Sustainability Division at Laverana, expressed her gratitude for the award, stating, “We are honored to receive this award in the Pioneer category, which recognizes our consistent commitment to sustainability and our scientific achievements on an international level. At Laverana, it has never been enough to simply produce natural cosmetics. Our pioneering spirit is as strong today as it was when we were founded in 1987, and our holistic approach to people, nature, and society remains at the forefront of everything we do. This award is a testament to our dedication to living sustainably and continuously setting new standards in the industry. We are grateful for every employee who contributes to this effort on a daily basis. We work with nature every day, our cosmetics work with the power of nature, and we are committed to protecting and preserving nature for future generations.”
About Laverana
Founded in 1987 by Thomas Haase, Laverana GmbH & Co. KG is headquartered in the Hanover region of Germany. The company develops, produces, and distributes certified natural cosmetics and is one of the leading manufacturers of natural cosmetics in Europe, with over 1,000 positive ratings in the
