Last Updated on: 28th August 2025, 07:31 pm
Celebrated brand strategist Jeremy Price, who led the UK launches of leading names including Fiskars, Buff headwear, and Gerber’s Bear Grylls outdoor range, is now on a mission to restore the emotional value of printed photography, helping families preserve their stories for future generations.
With over three decades spent developing multi-million-pound brands — including growing Graphistudio UK into a £4 million business — Price is now dedicating his expertise to mentoring photographers, showing them how to build profitable, sustainable studios that prioritise creating tangible keepsakes rather than relying solely on digital galleries.
“Most of us live our lives on screens, but when you lose someone, it’s printed photographs you reach for, not files in the cloud,” said Price. “I want to help photographers create albums and portraits that become family heirlooms.”
Price’s decision to pivot from boardroom leadership to creative coaching was shaped by personal heartbreak, including the death of his son in 2006. During his own experiences with grief, it was printed photographs that provided a sense of connection and lasting comfort.
Through his collaborations with Graphistudio and his consultancy, Price has empowered hundreds of photographers to elevate their businesses, grow premium studios, and reintroduce the value of print-first photography in a digital-dominated industry.
“We’ve built an industry obsessed with digital, but legacy lives on in print,” he said. “I’m proving you can run a successful, thriving creative business and still put meaning first.”
The impact of Price’s coaching is clear: photographers are paying off mortgages, enjoying greater financial freedom, and creating products that carry emotional significance for families for years to come.
With a 35-year legacy of building global brands and reshaping creative industries, Jeremy Price is inspiring photographers to move beyond fleeting trends and focus on crafting meaningful, lasting legacies through print.
