Last Updated on: 4th September 2025, 06:36 pm
The worldwide fascination with Korean culture continues to grow, and K-Food remains at the forefront, inspiring global culinary trends and attracting new audiences.
Seizing this opportunity, Jeollanam-do (Governor Young-rok Kim) and the Gwangju Jeonnam Branch of the Korea International Trade Association (KITA, Director Dong-won Lee) are leading six K-Food companies to participate in the 2025 Specialty & Fine Food Fair (SFFF), one of the UK’s premier B2B food and beverage exhibitions, marking its 26th edition.
Running from 9–10 September, the event will act as a gateway for these brands to enhance their market presence in the UK and expand distribution opportunities across Europe.
Renowned as “The UK’s Leading Showcase of Artisanal Food & Drink,” the SFFF unites high-level buyers and decision-makers from retail, hospitality, and international trade sectors. Each Korean exhibitor will operate an individual booth to highlight a broad range of premium K-Food offerings.
The six companies which are representing Jeollanam-do Branch of the Korea — Bohyang Tea Co., Cookia Co., Ltd, Daedaero Farm Association, Gangjin Rice Cooperative Corporation, Good F&B, and PBW Cooperative —will feature a variety of innovative and traditional Korean items, including:
- Traditional Liquors: Highlighting Korea’s rich heritage in alcoholic beverages.
- Healthy & Tasty Snacks: Offering a modern twist on Korean culinary delights.
- Herb and Blended Teas: Showcasing aromatic and health-conscious beverage options.
- Fruit and Vegetable Beverages: Presenting refreshing and nutritious drinks.
- Healthy Organic Citron Juice: A natural and revitalizing fruit juice.
- Premium Rice: Emphasizing the quality and versatility of Korean rice.
The delegation’s primary goal is to foster direct relationships with local buyers. The companies have planned a series of pre-arranged one-on-one export consultations to discuss potential partnerships. Additionally, they will engage with walk-in buyers to maximize their networking opportunities.
For buyers and industry professionals seeking the next big trend in global food and drink, this is a unique opportunity to discover and sample authentic Korean specialties. We invite you to visit our booths to explore these exceptional products and connect directly with the producers.
This participation marks a strategic effort by KITA to support Jeollanamdo-based exporters in their quest to enter new global markets. The fair is expected to be a significant step toward establishing a stronger foothold for these K-Food brands not only in the UK but throughout Europe.
