Nantwich, UK – Global construction equipment manufacturer JCB has expanded its reach into the mobile phone market with the launch of its latest lineup of rugged smartphones. The JCB Toughphone E10, M20, and P20 were unveiled today as the company prepares for international expansion across Europe, Africa, Australasia, and Latin America.
Designed specifically for professionals in industries such as construction, logistics, agriculture, and emergency services, the new range offers a powerful combination of durability, intelligent design, and performance in the toughest conditions.
Leading the launch is the JCB Toughphone E10, a slim and ultra-tough smartphone designed for modern B2B deployments. With features such as Android 15, eSIM support, and multi-day battery life, the E10 delivers serious enterprise capability. It also boasts premium rugged credentials, including IP69K/MIL-STD-810H ratings, a night vision camera, and 1.8m drop protection, making it an ideal choice for fleet rollouts.
For those in need of even more rugged features, the Toughphone M20 and P20 models are designed to go above and beyond. These devices offer massive battery capacity, high-brightness displays, and enhanced durability, making them the ultimate reliable business tools for long shifts in extreme conditions. The P20 also marks a major milestone for JCB Phone as it becomes the first device to feature an integrated thermal imaging sensor, perfect for inspection, diagnostics, and safety monitoring in complex environments.
The launch comes on the heels of strong growth in the UK market and a strategic investment in leadership to support international expansion. In early 2025, JCB Phone appointed Pete Cunningham as Chief Strategy Officer and Chris Millington as Global Sales Director, bringing decades of experience in mobile strategy and rugged device distribution to the company.
“We have established a solid foundation in the UK and now we are focused on scaling internationally,” said Roy Taylor, CEO of JCB Phone. “This new range reflects what our customers have told us they need: tough, dependable smartphones with practical features that work in extreme conditions, all at a price point that makes sense for business.”
Industry experts are optimistic about the potential for growth in the rugged smartphone category. Ben Wood, Chief Analyst at CCS Insight, commented: “While the rugged smartphone market has contracted over the past few years, there is still a clear opportunity for companies that are lean, flexible, and truly focused on customer needs. JCB Phone is well-positioned to meet that demand with a widely recognized brand and a clear product vision.”
The new JCB Toughphones will be available across Europe immediately, with rollout to Africa, Australasia, and Latin America to follow. For more information, please visit the JCB Phone website at www.jcbphone.com.
Press Contact: press@jcbphone.com
Website: www.jcbphone.com
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