London-based startup IntuitionX has launched a revolutionary new platform that aims to make elite education accessible to all students, regardless of their background. Founded by Gus Cameron, a former Fortune 500 executive, the platform offers personalized, high-quality education at an affordable price.
IntuitionX is not just another AI chatbot providing generic answers. It is a comprehensive educational companion that utilizes the teaching methods of the UK’s elite private school teachers. This type of rigorous and personalized education has traditionally been out of reach for most families, with hourly tutoring rates ranging from £50 to £150. However, with IntuitionX, students can now access this type of education 24/7 for less than £1 a day.
“The current education system is broken,” says Cameron. “Private tutoring works brilliantly, but it’s out of reach for most families. Meanwhile, AI tools are getting better at spitting out answers, but they’re still box-ticking machines. They don’t teach. They don’t inspire. They don’t make you think.”
What sets IntuitionX apart is its “Pedagogical Personality,” which mirrors the warmth, wit, and Socratic questioning of elite British educators. The platform goes beyond simply providing answers, instead guiding students through the reasoning and methodology behind each solution.
IntuitionX’s secret weapon is its PrimaCodex, a proprietary academic content authored exclusively by A* A Level and First-class Oxford and Cambridge graduates. Each entry is directly linked to UK exam board assessment objectives, ensuring that students are not only learning, but also learning exactly what they need to excel.
Early testers of the platform have been impressed by its use of technology, with one former Prep School Headmaster saying, “It’s stunning use of tech, and so much better than impersonal OpenAI.” An Oxford PPE graduate and tutor also praised the platform, saying, “It’s amazing. It’s bonkers.”
In early 2026, IntuitionX announced Sir Anthony Seldon, a renowned educationalist and visionary, as its Founding Patron. Seldon believes that curiosity is the key to success in life and is a strong advocate for IntuitionX’s mission. “IntuitionX harnesses AI not just to answer questions, but to re-inspire the curiosity you need to master your subject,” he says. “If you are serious about staying ahead in the age of AI, try IntuitionX today.”
In addition to providing top-notch education, IntuitionX is also committed to making a positive impact on the world. With every subscription, 10% of the monthly fee goes directly to the education programs of the International Rescue Committee (IRC) in countries affected by conflict and disaster. This means that for every 100 annual users, the equivalent of 2,000 educational resources such as textbooks and notebooks will be provided to children in need. Their Impact Hub feature even allows users to track how their learning and referrals are making a difference.
IntuitionX has already established itself as a fully developed, multi-platform learning ecosystem, with plans to expand and serve over a million students globally by 2030. The company aims to fund 10 million educational resources for children in crisis zones.
To access this elite education and support a good cause, students can choose from three subscription tiers: Scholar (£29/month), Pathfinder (£99/month), and Legend (£250/month). Each tier offers increasing levels of access to AI companions, study tools, and premium features.
“Our goal is to democratise elite education and reignite curiosity for students around the world,” says Cameron. “This is not about replacing teachers, but about giving every student the opportunity to receive life-changing education.”
For more information or to start learning, visit www.intuitionx.ai.
About IntuitionX
IntuitionX is an educational technology company founded in London on a mission to democratize elite education. Powered by proprietary AI and built on the principles of British pedagogical excellence, IntuitionX delivers Oxbridge-standard tuition to students worldwide. The company is backed by Sir Anthony Seldon and partners with the International Rescue Committee to fund education in crisis zones.
