Last Updated on: 22nd November 2023, 09:55 am
Outdoor kitchens are becoming increasingly popular, especially with homeowners who enjoy entertaining and spending time outside. Of course, if you’re an outdoor kitchen remodeling company, you already know this. Regardless of their industry, most businesses need help growing their clientele, especially initially. But, with the proper marketing and a good product, you can expand your reach and generate more customers.
Knowing Your Value and Trends
Know your value propositions. It might sound obvious, but you must have a clear reason consumers should purchase your product. For an outdoor kitchen business, you allow homeowners to enjoy their outdoor space without being separated from nature, but it goes beyond that. What features do you offer? And, most importantly, why should someone choose you?
Tap into current industry trends. Kitchen remodels are the number one most popular remodeling project in the United States, and that statistic shows no signs of slowing down. As most people will tell you, the kitchen is the center of the home. It’s a place to cook and where families and friends gather to spend time together and share a meal.
Understanding Keywords and Consumer Interests
Undoubtedly, most people will use search engines to find the best company for their kitchen remodeling. Although search results pages will appear, they won’t look further than the top websites they see. If you’ve been researching marketing strategies, then it’s almost guaranteed you will have heard about SEO or search engine optimization. It is a strategy that uses keywords to raise your rank in search engine results and is the perfect way to generate traffic to your website. You can do this yourself or contact a company or freelancer to do it for you.
Get creative with keywords and understand what interests consumers. For example, if somebody is replacing their fencing, they are focusing on renovating their outdoor space. You could also use this information to add additional services. BuildDirect says homeowners spend between $1,533 and $3,470 on wood fencing, which could either be something extra you offer or, if you already do fencing, you should highlight that fact to generate traffic.
The Power of Relationships and Partnerships
Establish relationships with local realtors, contractors, and landscape companies. Even in today’s technological society, many people take recommendations from someone they trust. If a realtor shows a home to buyers who want an outdoor kitchen, they can refer you, thus increasing your customer base. Typically, if someone has landscapers come to their home, they want to make their outdoor space an enjoyable place to be, and they want your business to be recommended.
While local partnerships are vital, explore all your options. There are online platforms and apps for everything these days. Houzz, an online home remodeling platform, reported a 58% increase in project leads for home professionals in June. You can easily create a profile on the platform to showcase your services, giving you the needed exposure.
The core of your business should be based around one of the most successful ways to grow and maintain a solid customer base: good customer service. People remember when they’re treated well and want to tell others. Word-of-mouth referrals are a powerful marketing tool, and happy clients will want to tell their friends and family about their experience. Additionally, they’ll leave you positive reviews online, which is invaluable, as many people check a business’ reviews before considering working with them.
Increasing your customer reach is crucial for any business. Stay up-to-date with industry trends, develop an SEO strategy, and prioritize establishing relationships with local companies and online platforms. The more exposure, the better, so you should be aware of and utilize the available tools. With a bit of creativity and perseverance, you’ll be able to grow your outdoor kitchen remodeling company’s client base in no time.
