How Startups on a Tight Budget Manage their Social Media Accounts

Last Updated on: 6th December 2023, 01:28 pm

Generally speaking, it’s a given that most businesses, from small start-ups to large firms, don’t realize a profit for about five years. If you’re opening a small restaurant, you will consideryourself lucky to be among the few who remain open for business after five years have passed. 

But for small start-ups that don’t have a lot of overhead, like personal training, freelance writing, influencing, or even third-party sellers of products like coffee cups, T-shirts, and baseball hats, chances are you can make it five years and beyond with some effective social media marketingtools, be they effective content, photos, video, or a combination of all three. 

No matter what your budget, hiring a professional to handle all your social marketing needs is an investment that can pay off in spades. Says the professionals at LYFE marketing, a top-rated social media marketing services agency, reputable social media marketers offer email marketing services, social media ad services, and much more.

They will also provide your business start-up with top-performing campaigns by working with social media platforms like LinkedIn, Facebook, Pinterest, Instagram, and others. Marketing services are intertwined or linked to get you the maximum results you need when you’re just starting out.  

But what are some other ways startups operating on a tight budget can manage their social media accounts to get the word out about their services or products? According to a recent report by Digital Marketing Institute, if your start-up is operating on a low budget, you’ll want to consider using Twitter, LinkedIn, and Facebook as starting points for your company’s initial online presence. 

When utilizing social media platforms, you need to keep in mind that quality is more important than quantity. This means going with your best, most effective posts. If you’re able to combine quality, with the right resources and quantity, you will do even better. In other words, five or six really effective Instagram posts are better than one. 

It’s also not necessary to be active on all social media platforms. For example, if you’re running a restaurant, or a travel agent business from home, you might want to concentrate on Instagram since it’s a natural fit for stunning photos and short videos.

Here are some other tips for start-ups operating on a tight budget. 

Content is King and Queen

New businesses that use quality content on their social media platforms are said to succeed in building a strong online presence. Content should be interesting and distinctive. Ask yourself why you are sharing a particular bit of content and how it will add value for your audience. In other words, always write posts with your audience clearly in mind. Or if you feel you are incapable of writing strong posts, consider hiring a professional copywriter or advertiser.  

Think in Terms of Objectives

Says Digital Marketing Institute, perhaps you want to generate leads for your small business or maybe your main goal is to close more sales. Do you want to increase your close rate by 10 or 20percent? How are you planning on measuring the success, or lack thereof, of your brand awareness efforts on social media platforms? 

To answer these tough questions, it’s important to drill down into more detailed short and long-term objectives. These will add more specificity and structure to your social media marketing strategy. Once you know precisely what you wish to achieve, you will be able to identify how you achieve it. You can then create content that will resonate with your audience of potential customers. 

Consider Paid Promotion

Or said another way, be seen and heard on your social media platforms. It’s generally agreed among social media professionals that even the most stunningly crafted content, whether it’s advertising copy or even an eBook, will have zero value if there’s little or no promotion behind it. 

Paid advertising that won’t break your budget can elevate your social media presence and place it in front of your potential customers. However, if you’re not a social media expert, it can be very difficult if not frustrating to understand where and how you should be spending your money. But once you have become equipped with certain key information, paid promotion can yield a considerable positive return on investment (ROI). 

In the end, getting a startup off the ground no matter how humble, is not an easy endeavor. If you’ve borrowed money from the bank to utilize as startup capital, you need to use that money wisely. Plus, you need to pay it back in the form of monthly payments. This means you need cashflow. 

With that in mind, you can educate yourself on the best practices for social media marketing for your startup, but sometimes it pays to consult with a professional advertiser, influencer, or social media company who are trained to give you the ROI you need not only to pay back your loans in the short run, but to succeed beyond your wildest expectations in the long run.  

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