GIF IT UP Competition Revived, Bringing Animation to Art

Last Updated on: 22nd November 2023, 02:44 am

The Europeana Foundation and a network of nine global partners are hosting the 8th annual GIF IT UP competition, challenging people around the world to reuse digitised cultural heritage material to produce unique GIFs and share them online. This year, the competition is sponsored by the Goethe-Institut with a special category on diversity and inclusion.

Aleksandra Strzelichowksa from the Europeana Foundation said: “GIF IT UP is one of Europeana’s most exciting projects – the competition encourages people to explore and remix cultural heritage material while also helping them learn about image licensing in an interactive and fun way.”

Maggy Szynkielewska from the Europeana Foundation added: “We are very excited to be working again with our network of global cultural heritage organisations, and delighted to welcome the Goethe-Institut this year. We’re looking forward to this year’s entries and seeing what creative and inspiring ideas people will come up with.”

To help get people started with digital animation, three events will take place: an online event on October 4th, and two physical workshops in Amsterdam (October 13th) and London (October 19th). The competition will run from October 1st to October 31st, with the winners announced in November.

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