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Germany’s Legalization Puts it on the Map as a Cannabis Hotspot: Mary Jane Takes Center Stage as the Biggest Cannabis Trade Fair in the World

Berlin to Host World’s Largest Cannabis Trade Fair in 2025, Attracting 500 International Exhibitors and 60,000 Visitors

Berlin, June 16, 2025 – Germany, one year after partial legalization by the “traffic light” government coalition, has become the pivotal meeting point for the global cannabis scene. With an expected 60,000 visitors, over 500 exhibitors, and an expanded festival area, Mary Jane Berlin will be the largest cannabis trade fair in the world, taking place from June 19 to 22, 2025. Spanning more than 70,000 square meters of exhibition space, industry icons such as former world boxing champion Mike Tyson will present the latest products, top acts like Samy Deluxe will perform on the festival stage, and experts will discuss home cultivation, the growing demand for medical cannabis, and the increasing telemedicine market at the professional conference. It is predicted that cannabis-related sales in Germany will reach one billion euros in 2025.

“We started as a small scene gathering and have now become the largest cannabis trade fair in the world. The world used to look to the U.S. for cannabis, but now it looks to Germany, and Mary Jane is the highlight of the industry,” says Nhung Nguyen, organizer and co-founder of the fair. A record-breaking 40,000 tickets were sold in advance, and for the first-ever B2B day on June 19, 5,000 industry representatives from 50 countries have registered. The professional conference, organized in partnership with the Cannabis Industry Association (BvCW), will feature 90 high-profile speakers from business, science, and politics. “We want to showcase all facets and the many positive qualities of cannabis, and why legalization is the only right way forward,” adds Nguyen.

The numbers speak for themselves: Germany has an estimated 4.5 million cannabis users, which has doubled over the past 15 years. According to Statista, cannabis market revenues in Germany are expected to reach one billion euros in 2025. A particular focus is on medical cannabis, as the new legal situation has led to a booming market. The import of cannabis for medical and scientific purposes has significantly increased over the course of 2024, according to the Federal Institute for Drugs and Medical Devices. The quantity rose from 8.1 tons in Q1 to 11.6 tons in Q2, 20.7 tons in Q3, and 31.7 tons in Q4.

Numerous medical cannabis distributors will showcase their product ranges and services at the fair. Additionally, telemedicine is playing an increasingly important role, as more people are utilizing the option to order cannabis with a prescription online and receive it via a pharmacy. Delivery services bring the products directly to customers. “The medical community is increasingly recognizing the value of the plant in treating illnesses and relieving pain. Initial hesitations from doctors and pharmacies are slowly dissolving,” says Nguyen.

In addition to medical cannabis, visitors will also find the latest industry trends at the fair, including digitalized balcony greenhouses for home growing, edibles such as brownies and granola bars, and a wide selection of non-intoxicating CBD products ranging from massage oils to meditation teas. “Mary Jane offers something for everyone. We’ve tailored the entire fair concept to attract new audiences as well. Smoking is prohibited in the halls out of consideration for all guests, and there will be various chill-out areas, international food trucks, and awareness teams. Our goal is for everyone to feel comfortable and have fun,” explains Nguyen.

The same applies to the open-air festival, which will have a “cannabis first” approach, with no alcohol being served. The focus of the expanded party area will be on the cannabis plant, and the Summer Garden can accommodate around 10,000 guests. Every day will feature top acts, including performances by Samy Deluxe, Hayiti, and Marvin Game. A special highlight of the festival will be a Ferris wheel for visitors to enjoy.

“One year after legalization, Germany has become the most innovative and dynamic cannabis market. As the world’s largest trade fair, we want to retain our special community spirit,” says Nguyen. “Chancellor Merz once asked, ‘What is Bubatz?’ Mary Jane delivers the answer: cannabis is now a part of society and brings people together.”

For more information, please visit www.maryjane-berlin.com/en.

Mary Jane Berlin Hemp Trade Fair Details:

When: June 19, 2025 (B2B) and June 20-22, 2025 (Public), doors open at 11:00 am

Where: Messe Berlin, Messedamm 22, 14055 Berlin

For more information, please contact:

Nhung Nguyen, Email: presse@mary-jane.de

Distributed by https://pressat.co.uk/

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