Gathering in London, Global Spirits Giants Unite to Create World Spirits Dialogue Platform

Last Updated on: 22nd November 2023, 01:15 am

Diageo, Pernod Ricard and Moutai Group, three of the world’s largest spirits companies, have signed an international cooperation agreement in London to establish a global dialogue platform for premium spirits.

On September 29th, Javier Ferran, Chairman of the Board of Directors of Diageo, Gilles Bogaert, Executive Vice President of Global Markets at Pernod Ricard, and Ding Xiongjun, Chairman of Moutai Group, signed the “Global Spirits T3 Dialogue International Cooperation Agreement” in the presence of the China Alcoholic Drinks Association.

According to statistics, the global spirits sales in 2022 reached approximately $467.69 billion, and it is estimated that the spirits market revenue will maintain a compound annual growth rate of 4.6% from 2023 to 2027.

The agreement includes seven points, such as establishing a cooperative platform with the China Alcoholic Drinks Association as the organizer, promoting global exchange and mutual learning in spirits’ culture, and focusing on environmental protection and promoting sustainable development of society and the environment.

Chairman of the China Alcoholic Drinks Association, Song Shuyu, commented on the historic event: “The T3 dialogue is a historic and high-profile gathering of the three leading spirits companies, and as the future summit becomes institutionalized, it would evolve into a globally influential IP, further solidifying in-depth exchanges and interactions among world spirits companies in the fields of market, brand, and culture, and then promote the healthy, sustainable, and high-quality development of the global spirits industry.”

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