First Time Mums UK Reveals 2025 Choice Award Winners for Top-Rated Baby and Parenting Products

Last Updated on: 16th June 2025, 05:51 pm

First Time Mums UK is proud to announce the winners of the First Time Mums Choice Award 2025, chosen by a community of over 12,000 first-time mothers across the country.

The awards honour the baby and parenting products that new mums have come to trust most during the early stages of family life — from pregnancy essentials to must-have baby gear.

This year’s selection features a wide range of top-rated products, including baby monitors, eco-conscious feeding items, maternity skincare, and practical travel systems — all highly valued for their reliability, ease of use, and thoughtful design.

“As a mum myself, I know how overwhelming those early days can be — and how much it means to discover something that genuinely helps,” said Yana Abramova, founder of First Time Mums UK.

“These awards aren’t just about popularity; they’re about trust, reassurance, and real-world value. I’m so proud that First Time Mums UK has become a platform where parents lift each other up by sharing what works. To every brand recognised today: thank you for listening, innovating, and putting parents first. And to the mums who voted — your voice is powerful, and it’s helping shape a better, more supported start for families across the UK.”

With the support of its engaged parenting community, First Time Mums UK continues to spotlight the products and services that truly make a difference — empowering new families with insight, support, and trusted recommendations.

Meet the 2025 Category Winners

• Best New Parent Product & Service: Night Nannies – leading the way in newborn sleep support and overnight care.
• Best Baby Monitor: Hubble SkyVision AI Pro – loved for its smart tracking and HD clarity.
• Best Technology Product: CHILLAXBABY DM688 Giraffe Monitor – portable, playful, and packed with smart features.
• Best Health & Wellbeing Product: The Mum-to-be Bundle by Neal’s Yard Remedies – offering natural comfort throughout pregnancy.
• Best Pregnancy & Birth Service: The Wellness Roadmap Program – a personalised, expert-led journey.
• Best Steriliser: Milton Sterilising Starter Kit – trusted for generations.
• Best Swaddle & Sleeping Bag: Swaddle Up™ by Love to Dream – a revolution in newborn sleep comfort.
• Best Game-Changer Product: BabyBjörn Baby Carrier Mini – freedom and closeness in one.
• Best Teether: Sophie la Girafe® – the iconic, natural teether loved worldwide.
• Best Preloved/Rental Service: Holleo – maternity and nursing wear that’s stylish and sustainable.
• Best Baby Shower Gift: Little Paws Big Memories Keepsake Book – preserving memories with creativity.
• Best Baby Carrier: BabyBjörn Baby Carrier Mini – also named the top parenting game-changer.
• Best Weaning & Feeding Product: Nuby RapidCool Flask – cools formula fast, anywhere.
• Best Sustainable Product: Bubba Bear Bamboo Weaning Set – feeding made eco-friendly.
• Best Breastfeeding Top: Mama’s Little Secret – Moli – fashion-forward, function-first.
• Best Family Travel Product: (Tie) Alpine Muffy Baby & JetKids™ BedBox – essentials for safe, stress-free travel.
• Innovation of the Year: Rockit Rocker Rechargeable – bringing motion to naps with zero hands needed.
• Best Premium Travel System: iCandy Peach 7 + Maxi-Cosi Bundle – performance and luxury combined.
• Best Cot/Cot Bed: Viculii Waffi Space Saver Cot – perfect for smaller spaces.
• Best Baby Bottle: MAM UK Bottles – anti-colic and self-sterilising.
• Best Children’s Clothing: Curds and Whey – Sausage Dog Zippy – adorable, practical babywear.
• Best Nipple Cream: Lansinoh HPA Lanolin – gentle, effective relief for breastfeeding mums.
• Best Baby Skincare: Childs Farm Baby Regime Bundle – sensitive-skin approved.
• Best Nappy Cream: Sudocrem Antiseptic Cream – a trusted nursery essential.
• Best Pregnancy Skincare: Spritz for Bits by My Expert Midwife – cooling comfort after birth.

Why This Award Matters

For the Full List of All Winners and Finalists