London, 13th October 2025: Salad Group, a social purpose fintech company, has announced the appointment of former Klarna UK CEO Alex Marsh as Group CEO. This decision comes as the company looks towards its next phase of growth and impact.
Salad Group, which includes the UK’s largest consumer lending Community Development Finance Institution (CDFI), has been a pioneer in the use of Open Banking data and its proprietary credit decisioning software. This has allowed the company to rapidly scale while maintaining industry-leading trust scores. Since its launch in 2019, Salad Group has provided over £200m in loans to more than 150,000 underserved customers in the UK. It has also received over 10,000 five-star Trustpilot reviews.
The issue of financial inclusion is a major and growing challenge in the UK, with over 20 million consumers being underserved and more than 5.6 million being considered ‘credit invisible’. The company’s unique model, which leverages real-time financial data to underwrite loans and bypass traditional credit scores, has been recognized by the Government, FCA, and banks for raising standards in consumer credit.
With the upcoming release of the Government’s Financial Inclusion Strategy and the expected financial strain on households from the Chancellor’s Autumn Budget, Salad Group is well-positioned to address the growing challenge of UK adults with thin or non-existent credit files. As CEO, Marsh will build upon the company’s proven tech-driven model to expand its products and reach, focusing on the complex financial lives of those overlooked by mainstream lenders.
In his previous role as UK CEO of Klarna, Marsh helped steer the fintech company as it became the largest start-up in Europe and shaped Buy Now Pay Later (BNPL) regulation. He joined Salad Group in 2023 as a Non-Executive Director and later became Chair of the Salad Finance Board.
In his new role as Group CEO, Marsh will oversee and scale the company’s core propositions: Salad Finance, the personal loans business, and Salad Technologies, the group’s proprietary technology platform. He will also be responsible for new ventures within Salad Affinity, including diversifying the lending product portfolio, developing new services focused on credit-building, and assessing market opportunities beyond the UK.
Tim Rooney will continue as CEO of Salad Finance, leading the company’s product development and growth trajectory.
In a statement, Marsh expressed his passion for Salad’s mission and the importance of using innovation to improve the financial health of consumers who are locked out of mainstream financial services. Alan Campbell, Chair of Salad Group, welcomed Marsh’s appointment, stating that his expertise in the consumer credit market and experience in helping technology-led businesses scale would be invaluable to the company’s growth.
About Salad Group
Salad Group comprises of Salad Holdings Ltd, the parent company of its core propositions: Salad Finance, a personal loans business, and Salad Technologies, the group’s proprietary technology platform. Salad Finance is a regulated consumer credit provider and CDFI, while Salad Technologies is a Registered Account Information Service Provider (RAISP) and develops the unique Open Banking platform that powers the group’s lending decisions.
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