Following the strong performance of its recent marketing campaign, Cosy Homes in Lancashire has expanded its retainer with Chorley-based digital agency Bespoke to further amplify its reach.
The Cosy Homes in Lancashire scheme, active since 2014, is a partnership between 13 local authorities aimed at simplifying access to grants that fund energy-saving improvements in homes. The initiative is delivered by Rhea Projects and offers everything from renewable energy installations to free energy-saving advice for eligible households.
Through the scheme, Lancashire residents can benefit from a range of measures such as air source heat pumps, solar PV systems, insulation upgrades, and other sustainable technologies designed to make homes warmer and more efficient.
Bespoke, a digital agency with a reputation for website design in Preston, was initially commissioned in 2022 to deliver a new online presence for the scheme. The agency went on to lead a successful digital campaign focused on lead generation and increasing awareness of the available support.
Thanks to results that exceeded application targets, the organisation has now doubled Bespoke’s retainer. This expansion will allow the campaign to scale further through increased social media advertising, pay-per-click promotions, and strategic email marketing.
Cosy Homes Energy Projects Officer Andrea Howe stated: “Cold homes cause a lot of problems for people, particularly those with long-term conditions, which can put extra pressure on the health services, especially in winter.
“There are various schemes available to help people keep their homes warmer but they can be quite complex to navigate, which can put some people off accessing them.
“Cosy Homes in Lancashire, which is open to eligible Lancashire residents, helps people navigate the various types of support and access the relevant measures to help them keep their homes warm.
“The website includes explainer videos, guidance and links to the range of help available, from first-time central heating, window & door upgrades, solar panels, various types of insulation, to boiler replacement, smart heating and LED lighting.
“The aim of Cosy Homes is to be Lancashire’s ‘One Stop Shop for Warmth’ offering help and assistance to every household in the county, which is why we are pleased to have expanded our contract with Bespoke based on the success of our initial campaign.”
