CIBSE Launches Refreshed Brand Identity, Emphasizing Modernity and Commitment to Global Building Services Sector
Tuesday 6 January, 2026 – The Chartered Institution of Building Services Engineers (CIBSE) has unveiled its newly refreshed brand identity, marking a significant milestone in its 129-year history. The updated brand represents a modern, accessible, and forward-thinking CIBSE, in line with the changing needs of the building services profession and the institution’s aspirations for the future.
The refreshed identity is a result of extensive member feedback and engagement, and it further strengthens CIBSE’s global presence. The new brand features a contemporary visual language and refined messaging, positioning the institution for continued growth and influence in the international market. As the industry grapples with challenges such as energy efficiency, climate resilience, and the transformation of the built environment, the refreshed brand reflects CIBSE’s confidence, clarity, and commitment to supporting the sector in this new chapter.
Key elements of the brand refresh include a modernized visual identity that retains the iconic CIBSE hawk while updating its appearance to reflect a clean, contemporary style suitable for the digital landscape. The communication has also been streamlined to ensure that CIBSE’s messages are easy to understand, member-focused, and aligned with the priorities of a modern-day professional community. The brand also has a refreshed global outlook, positioning CIBSE as a strong player in international markets and forging new partnerships worldwide. The new strapline, “Inspiring People. Transforming Places,” encapsulates CIBSE’s role in supporting people, advancing professional standards, and shaping a better built environment.
Ruth Carter, CEO of CIBSE, shared her thoughts on the brand refresh, saying, “CIBSE’s refreshed visual identity is an important step in ensuring that our brand reflects the modern, forward-thinking institution we are today. The updated logo, visual style, and strapline make CIBSE more accessible and relevant, strengthening our connection with our international communities. This brand refresh has been shaped by member feedback and engagement, helping us ensure that our identity reflects the evolving needs of the profession and the direction in which we are headed.”
In the coming days, CIBSE members, partners, and the public will witness the rollout of the refreshed identity across the institution’s digital platforms, publications, and communications.
The new brand era celebrates CIBSE’s rich heritage while projecting a confident, future-focused institution, poised to lead, influence, and support the building services profession globally.
For more information on CIBSE’s brand refresh, please visit the brand hub.
