Call tracking – the secret to optimising your SEO

Last Updated on: 22nd November 2023, 06:06 pm

How you manage your search engine optimisation (SEO) is one of the most important components in your business, and therefore, it deserves the right tools for the process.

This is why you should consider adding call tracking software.

In this article, we’ll help you understand what call tracking software is, and more importantly, how it can help improve your SEO in various ways within your business.

What is call tracking software?

Call tracking software is an advanced analytics tool that gives you full visibility over your customer calls, and provides unique insights into how each customer is interacting with your marketing.

By using expert call tracking UK software, you can track every customer call back to the specific marketing touchpoints they originated from.

Moreover, you can trace every activity they visited along their journey, including before, during, and after they called.

On top of this, there’s a vast range of other analytics and metrics you can receive with call tracking, that further expand the customer journey, and give a deeper insight into how each interaction is impacting your leads and sales.

This can include things such as – the sources that generated each call, the average visits per conversion, your visit to call ratio, the activities producing high quality phone leads, and much more. You can even track your calls in real-time.

This software provides a highly accurate way of seeing how your customers are engaging with your business across every activity, campaign, and channel in your marketing.

How can you use call tracking to optimise SEO?

There are many ways you can optimise your SEO with call tracking software, which can include:

  • Enhancing your highest converting pages

With call tracking software, you can identify and enhance your highest converting pages. The software can reveal not just the number of visitors to each page, but how many of those made a call.

As a result, you can identify the pages that are most valuable to your business, in terms of the leads they generate, and which pages you could adjust and edit.

You can then optimise these pages to further increase the number of visitors who convert. This can be through adjusting the content, for example, or possibly making the page more user-friendly for mobile devices.

You could even take this further, and recognise what makes these pages more successful in converting visitors, and apply this to other pages to boost overall leads elsewhere.

  • Understand keyword-driven searches

A key aspect of SEO is how you utilise keyword driven searches. Call tracking can help you improve this significantly.

With every caller and visitor to your website, the software can identify the specific paid keywords the customer searched for to reach this point.

Therefore, you can ensure you optimise your content on each page with these keywords in mind. This can allow for a better position in search engine results pages (SERPs) and an increase in organic traffic.

  • Justify your marketing budget spend

Call tracking can also help you justify your marketing budget spend, by revealing the success and effectiveness of your marketing efforts on SEO.

The software can reveal the quality of organic traffic for your business, including the number of calls and other conversions that result from this traffic.

You can then align and compare this data with things like your social or referral traffic. This can reveal how valuable your organic traffic is in generating leads and sales for your business.

In turn, you’ll have all the data you need to justify more resources directed toward your marketing efforts for SEO.

Now you’ve learned the secret to optimising your SEO, why not consider implementing call tracking into your own business?

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