On Thursday, November 20, 2025, Brookes, a leading supply chain planning consultancy, announced that they have been selected as the strategic partner for demand planning and inventory optimization by Fellowes, a global provider of office products and workspace solutions.
After a thorough evaluation process, Fellowes chose Brookes to support their global supply chain transformation. The partnership will initially focus on implementing the services across Fellowes’ European operations and will gradually expand to their North American operations.
Richard Chandler, Head of Customer Experience and eCommerce at Fellowes, shared his thoughts on the partnership, saying, “Brookes took the time to truly understand our issues and through a series of demonstrations of the SO99+ software, gave us confidence that we chose the right platform to give us the visibility and control we need to serve customers better and faster.”
Brookes’ CEO, Martin Woodward, expressed excitement about the new partnership, stating, “We are thrilled to welcome Fellowes to the Brookes family. Their team brought a high level of rigor and clarity to the process, and we are excited to be deploying ToolsGroup’s AI-based supply chain planning solution.”
Through this partnership, Fellowes will have access to SO99+, a solution that will streamline forecasting, automate replenishment, and improve service levels across their global network. The experienced implementation team at Brookes and their proven record in advanced analytics were crucial factors in Fellowes’ decision to select them as their partner.
David Haerle, Director of Global Sourcing & Supply Chain at Fellowes, shared his confidence in Brookes, stating, “Brookes impressed us with their knowledge and pragmatic approach to solving the pain points in our current technology and processes. I am confident they are the right partner in the first stage of our digital transformation.”
Brookes is a specialist supply chain planning consultancy with over 30 years of experience in designing, building, and supporting solutions for retail, distribution, and manufacturing industries. With a 97% customer retention rate, Brookes is a trusted partner for organizations looking to optimize inventory, improve service levels, and unlock value through advanced analytics. For more information, please visit their website at https://www.brookes-scs.com.
Fellowes Brands is an international provider of business products and workspace solutions, offering innovative products that enhance productivity, organization, and well-being. With a strong focus on quality, sustainability, and customer-centric design, Fellowes continues to support modern work environments through smart, scalable solutions. To learn more, please visit their website at https://www.fellowes.com.
